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The Business You Really Want

The Business You Really Want

By: Gwen Bortner & Tonya Kubo
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Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.

Copyright 2025 | Gwen Bortner
Career Success Economics Leadership Management Management & Leadership
Episodes
  • The Real Reason You Don’t Trust Your Next Move
    Jun 30 2026

    When you’re a new business owner, a quick Google search can solve 80% of your problems. But as you grow, the stakes get higher and the decisions get more complex—making it perfectly normal to feel stuck. But are you truly overthinking, or is your gut trying to tell you something you aren't seeing? We’re breaking down why successful founders struggle with indecision and how to change your perspective to gain the clarity you need to push forward. Ready to get unstuck? Join us as we explore the path to making confident, strategic moves.

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    30 mins
  • Why More Revenue Is Making Your Business Feel Worse
    Jun 23 2026

    One of the main goals of managing a business is scaling your operations and securing a bigger revenue. Once you hit your desired numbers, you may think that things will become more comfortable and easier. However, many entrepreneurs find themselves facing bigger challenges as they acquire bigger financial wins. Gwen Bortner and Tonya Kubo break down why you are facing more pressures and problems as your revenue grows, and what you can do to keep up with the constant changes in your business. This is the time to answer that million-dollar question: “Why do I feel worse making more money?”



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    36 mins
  • Your Business Isn’t Broken. It’s Misdiagnosed
    Jun 16 2026

    Does your business feel harder than it should be, even when things are "technically" working? You’re working hard, hiring the right people, and keeping a pulse on market trends—yet the same frustrating problems, from sluggish sales to recurring cash flow issues, keep bubbling up like a recurring infection.


    If you’ve ever found yourself asking, "I’ve already tried fixing this, why is it still happening?"—it’s time to stop blaming your strategy and start questioning your diagnosis.


    Today, we explore why smart, capable founders often stay stuck in a cycle of "fixing" symptoms while the true root cause remains untouched. If you are tired of spinning in circles, it's time to discover how to identify the hidden friction points in your operations, finances, and strategic direction that are actually holding you back.



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    31 mins
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A superb source of great advice on running your business - a highly recommended podcast!

Great advice for business owners

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