Episodes

  • Marketing Strategy vs Tactics: Why your efforts haven’t been working

    Marketing Strategy vs Tactics: Why your efforts haven’t been working
    Mar 1 2026
    In this episode, Sarah and Ross unpack one of the biggest misunderstandings in marketing: the difference between strategy and tactics. They talk about why so many businesses feel busy but stuck, why good tactics don’t always add up, and why the issue usually isn’t effort - it’s clarity. If you’ve ever thought, “I’m doing loads… so why isn’t this working?” this episode will likely connect the dots. This is about simplifying marketing, not complicating it. Because once you understand what strategy actually means, everything starts to feel quieter.
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    31 mins
  • Why we started The Business Tea and what’s broken with marketing advice

    Why we started The Business Tea and what’s broken with marketing advice
    Jan 13 2026
    In this episode of The Business Tea Podcast, Sarah and Ross talk about why this podcast exists, where the idea came from, and what we believe has gone wrong with modern marketing advice - especially for small and growing businesses.
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    27 mins
  • Why does marketing feel so overwhelming - even when you’re trying your best?

    Why does marketing feel so overwhelming - even when you’re trying your best?
    Jan 15 2026
    In this episode, Sarah and Ross talk honestly about why marketing feels so overwhelming - and why that feeling isn’t a personal failure. They share what they're seeing across small and growing businesses right now: too many platforms, too much advice, and constant pressure to “do everything” - all at once. This episode isn’t about fixing your marketing or giving you another strategy to try. It’s about helping you understand why this feels so hard, and why your reaction makes complete sense. If marketing has started to feel heavy, noisy, or emotionally draining, this conversation is here to help you slow down, breathe, and realise you’re not alone.
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    20 mins