Feeling like just another business in a sea of competitors? In this episode of The Business Animal Podcast, Kim and Betsy break down three powerful ways to stand out in your local market without shouting louder or discounting deeper.

We explore:

• What a value proposition really is and how to define yours clearly

• Why your brand is more than a logo and how it shapes client experience

• How to define your niche and persona without boxing yourself in

If you want the right clients to find you, recognize themselves in your work, and happily refer their friends, this episode gives you the framework.

How do you know if your marketing is actually working or if you’re just guessing and hoping for the best? In this episode of The Business Animal Podcast, Betsy and I break down three practical ways to tell what’s really happening with your marketing without spiraling into overwhelm.

We talk about why looking at analytics feels scary (and why it doesn’t have to be), how asking your customers a few simple questions can reveal more than any dashboard, and how to evaluate email and social media performance in a way that actually makes sense for small businesses.

This episode is about replacing anxiety with information, guessing with clarity, and making marketing decisions that feel grounded instead of reactive.

Links:

1. Google Analytics (GA4)
2. 👉 https://analytics.google.com
3. Website traffic, user behavior, pages, sources, conversions

Google Search Console

👉 https://search.google.com/search-console

Search queries, impressions, clicks, indexing, SEO health

Links referenced in this episode:

1. analytics.google.com
2. score.org
3. bemorebusiness.com
4. youtube.com/kimberlybeer

Companies mentioned in this episode:

1. CSI Saddle Pads
2. Western Horseman
3. Google
4. Google Analytics
5. Google Search Console
6. Facebook
7. Instagram
8. YouTube
9. Ride the Sky Equine Photography
10. Be More Business
11. Score

Marketing isn’t a random act of posting when the mood strikes. In this episode, Kim Beer and Betsy Bird break down what it actually means to build a real marketing ecosystem. One that supports your business over time instead of draining it.

They explore why social media is only a small piece of the puzzle, how to create repeatable marketing rhythms that your nervous system can tolerate, and how systems and automation can carry the heavy lifting so you don’t have to. This is a grounded, real-world conversation for business owners who want marketing that works with their life, not against it.

Parts of a Marketing Plan (for reference):

1. Executive Summary
2. Market & Audience Analysis
3. Competitive Analysis
4. Value Proposition & MessagingGoals & Objectives
5. Marketing Channels & Tactics
6. Budget & Resources
7. Timeline & Campaign Calendar
8. Metrics & Measurement
9. Review & Optimization Plan

Metricool social scheduling tool affiliate link: https://f.mtr.cool/LUHXXL

Links referenced in this episode:

1. thebusinessanimal.com
2. ridetheskyequine.com
3. bemorebusiness.com

Companies mentioned in this episode:

1. Mona Planner
2. Mac
3. ChatGPT
4. Metricool
5. E. Myth Revisited
6. Ride the Sky Equine
7. Be More Business