Josh Hart co-founded YuLife nine years ago with a simple but radical idea: digital experiences should feel as good as the best computer games, not as painful as a tax return.

In this special live episode, recorded in front of an audience at YuLife HQ, he joins Rory and Elfried to ask the question every HR leader is quietly dreading: what does AI actually mean for your people?```

They cover the productivity gains nobody is talking about, how senior employees are quietly becoming the biggest beneficiaries, and what the AI moment could mean for the long-term sick. This is an honest, funny and wide-ranging conversation about the gap between the AI narrative and the AI reality.

James Watt quit law after two weeks, spent seven years as a captain on a North Atlantic fishing boat, then built BrewDog from two humans and a dog into a business making a million cans of beer a day.

In this episode he joins Rory and Elfried to talk about the power of naivety, why differentiation always beats optimisation, and what it actually takes to build a challenger brand from nothing.He also opens up on what really happened at BrewDog — the private equity deal that almost worked brilliantly, and finishing a painful second in the bid to buy his own business back. And he reveals his plan for a new beer business called Second Best.Plus: why community will always beat audience, the danger of bottom-of-funnel obsession, and what his new platform SocialTip is doing to bring word-of-mouth marketing into the digital age.

Follow RoryInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/https://www.butterflyeffect.xyz/Follow JamesInstagram: @captainjameswatt / @socialtiphq / @secondbestbeerLinkedIn: in/jameswatt-investor-entrepreneur-punk/X: @JamesBWattA Sassy+ original podcast series

Tesla veterans Mark Tapscott and Daniel Davey are the co-founders of Longbow Motors — a British electric sports car company with a radical idea: that cars should be getting lighter, simpler and more exciting, not heavier, duller and more expensive.

They join Rory and Elfried to explain what it actually takes to build a car company from scratch in 2026. From first principles and physics to the new motor manufacturing business model, this is a conversation about great product design, the death of corporate thinking, and why the UK might be sitting on the most exciting opportunity in automotive since the internal combustion engine.

Jamie Bartlett has spent 15 years investigating the strange corners of the internet before they crash into the mainstream. In this episode, he joins Rory and Elfried to explore how AI, video, podcasts, crypto, conspiracy culture and online subcultures are changing how we think, trust and behave.

From chatbot delusions and “techno admin” to why outsiders often spot the future first, this is a funny, unsettling and deeply useful conversation about what happens when new technology meets human nature.

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https://www.penguin.co.uk/authors/233361/jamie-bartlett

A Sassy+ original podcast series

Robbie Lyle started AFTV with a borrowed camera, a borrowed mic, and a belief that football fans deserved to be heard. Thirteen years later, he’s built one of the most influential fan media businesses in sport, with billions of views, millions of followers, and a whole new generation of creators following the path he helped create.In this episode, Robbie and Elfried explore the real story behind AFTV, from filming outside stadiums while still working as a building surveyor to building a 25-person media company across AFTV, DR Sports and the Global Fan Network.They talk about execution, fear, criticism, spotting talent, learning from new platforms, and why the biggest opportunity in media still belongs to the people willing to move first.

Follow RoryInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/Website: butterflyeffect.xyz/Follow Robbie LyleInstagram: @robbielyleofficialLinkedIn: in/robbie-lyle-14a077134/Follow AFTVYouTube: @AFTVmediaWebsite: aftv.co.ukTikTok: @aftvmediaInstagram: @aftvmediaFacebook: @aftvmediaX: @aftvmediaSnapchat: @aftvmediaTwitch: @aftvmediaPodcasts: aftv.co.uk/podcastsA Sassy+ original podcast seriesInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/Website: butterflyeffect.xyz/Follow Robbie LyleInstagram: @robbielyleofficialLinkedIn: in/robbie-lyle-14a077134/Follow AFTVYouTube: @AFTVmediaWebsite: aftv.co.ukTikTok: @aftvmediaInstagram: @aftvmediaFacebook: @aftvmediaX: @aftvmediaSnapchat: @aftvmediaTwitch: @aftvmediaPodcasts: aftv.co.uk/podcastsA Sassy+ original podcast series

Conny Kalcher, Chief Marketing Officer at Zurich, joins Rory Sutherland to explore why most companies get customer experience wrong.

After decades at LEGO and now at one of the world’s largest insurers, she explains how businesses drift into short-term thinking — and what it takes to shift back to building real, lasting relationships.

During her time at LEGO, she helped expand the brand beyond children into a global creative platform, unlocking new audiences and deeper engagement. In her current role at Zurich, she’s applying that same thinking to transform a 150-year-old organisation from product-led to customer-led.

From training empathy across 60,000 employees to using AI to simplify thousands of customer interactions, this episode is about turning “customer-first” from a slogan into a system.

They explore trust, retention, human behaviour, and why the companies that win are the ones that stay valuable over time.

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A Sassy+ original podcast series

What happens when you literally die — and come back with a completely different view on business, risk, and what actually matters?

Matt Pohlson — founder and CEO of Omaze — joins Rory Sutherland and Elfried Samba to share the story behind building one of the UK’s fastest-growing businesses, and how a near-death experience changed everything.

Matt recounts flatlining for four and a half minutes, the moment his mother refused to let doctors give up, and how surviving something he “shouldn’t have” forced him to rethink both his life and his company. What followed was a radical shift — away from celebrity-driven campaigns towards a model that would eventually scale to over £400M in just five years.

This episode unpacks the power of storytelling in business, why making the customer the hero changes everything, how brands like Mr Beast win by showing tangible impact — and why Omaze has already given over £120M to charity while building a profitable company.

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https://omaze.co.uk/

A Sassy+ original podcast series

What does it take to build a career that lasts three decades — and stay curious enough to keep reinventing it?

June Sarpong — broadcaster, author, entrepreneur and host of Culture Conversations — joins Rory Sutherland and Elfried Samba to talk about culture, leadership, and why visibility changes what people believe is possible.

June reflects on her journey from teenage work experience at Kiss FM to becoming one of the UK’s most recognisable media voices, sharing what she has learned about staying relevant, taking risks, and refusing to define herself by a single title.

The conversation explores how strong cultures are actually built, why leaders must live the values they promote, how representation changes ambition, and why the most important skill in business might simply be making people feel seen.

This episode unpacks why luck matters more than people admit, how great founders expand their own capacity as their companies grow, why the Kardashians might be the greatest marketers of the modern era — and why Africa has the opportunity to build entirely new systems rather than inherit old ones.

Follow Rory

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https://www.butterflyeffect.xyz/

Follow June Sarpong

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https://www.youtube.com/@Culture-Conversations

A Sassy+ original podcast series