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The Beyond Business Podcast

The Beyond Business Podcast

By: Rocket Growth Business Advisors
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Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.Copyright 2026 Rocket Growth Business Advisors Economics Leadership Management Management & Leadership
Episodes
  • Muriel Twechey on Scaling, Exit Strategies, and Building Self-Sustaining Businesses

    Muriel Twechey on Scaling, Exit Strategies, and Building Self-Sustaining Businesses
    Jun 25 2026
    Join Katherine Martín-Fisher and guest Muriel Twechey as they explore Muriel's journey in founding Exit 3D Studio. They discuss market gaps for scalable growth, warning signs for sustainable business, and crafting exit strategies. Muriel shares insights on reducing founder dependency, building a self-sustaining business, and avoiding common LinkedIn and marketing pitfalls. They touch on high ROI investments, automation, AI, and defining true business freedom. Muriel introduces her book "The Valuation Gap" and offers key insights and advice. The episode wraps up with book recommendations and final lessons on growth and scaling.
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    50 mins
  • Jeff Shaffritz on Franchising, Lifestyle Alignment, and Balancing Business with Family Life

    Jeff Shaffritz on Franchising, Lifestyle Alignment, and Balancing Business with Family Life
    Jun 10 2026
    Katherine Martín-Fisher introduces Jeff Shaffritz, who shares his journey into the world of franchising. They discuss common misconceptions, highlight the importance of aligning business choices with personal goals, and explore how to choose a franchise that fits one's lifestyle. Jeff contrasts franchising with starting a business from scratch and details the traits of successful franchise owners. The conversation touches on whether franchising suits corporate professionals, covers financial requirements, and shares success stories. Jeff elaborates on daily life and leadership in franchise ownership, its advantages for families, and the lessons learned. They conclude with advice on balancing business, family, and travel, and offer ways to connect with Jeff.
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    35 mins
  • Chris Hilgers on Franchising Insights, Business Strategies, and Building Generational Wealth

    Chris Hilgers on Franchising Insights, Business Strategies, and Building Generational Wealth
    Mar 25 2026
    Katherine Martín-Fisher welcomes Chris Hilgers to discuss his expertise in franchising. Chris shares insights on assessing readiness for franchise ownership and evaluating opportunities through key performance indicators. They delve into the financial aspects, including timelines to profitability and legal protections. The conversation highlights franchising's potential for building generational wealth and maintaining cultural values. Chris outlines the steps for starting in franchising and emphasizes adaptability in business and life. The episode also covers strategies for finding franchise opportunities, concluding with closing remarks.
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    41 mins
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