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The Benjamin Boman Podcast

The Benjamin Boman Podcast

By: Benjamin Boman
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Conversations with marketers, operators, founders, and builders. See all episodes at https://benjaminboman.com/podcastBenjamin Boman Economics
Episodes
  • When Free Works (and When It Doesn’t): A Practical Decision Framework for SaaS Founders

    When Free Works (and When It Doesn’t): A Practical Decision Framework for SaaS Founders
    Dec 29 2025

    Joe Wilkinson is an AI product growth strategist who scaled SaaS businesses from $3M to over $100M ARR - including as Director of Growth at Lucid where he ran thousands of monetisation and experimentation tests.

    He now runs Artisan Growth Strategies, working directly with founders to fix and maximise revenue from existing users. In this episode we get into when free actually makes sense, how to find paying users inside a free base, and what's changing with AI pricing in 2026.

    Read full show notes or discuss this episode
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    41 mins
  • The LinkedIn Advertising Strategy for SaaS and Services | Mony Chhim

    The LinkedIn Advertising Strategy for SaaS and Services | Mony Chhim
    Jul 17 2025

    In this episode, I chat with Mony Chhim, a top LinkedIn Ads pro from France. We dive into the nitty-gritty of making LinkedIn Ads work, especially for B2B companies. Mony shares his journey from being an engineer to mastering LinkedIn Ads, and he’s got some awesome tips on targeting, creative content, and why video ads are a game-changer.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit benjaminboman.substack.com
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    40 mins
  • End of Season 4, What's Next?

    End of Season 4, What's Next?
    Dec 14 2023

    It's here! That's the end of season 4. Many thanks to the guests of this season. Each of them provided very actionable direction on how to apply strategic theories in practice. Based on this season, I need to narrow and define the vision for this podcast moving forward. I may restart the podcast sometime next year.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit benjaminboman.substack.com
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    3 mins
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