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The BMK Vision Podcast

The BMK Vision Podcast

By: Josh Peterson
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Welcome to The BMK Vision Podcast — the show for MSP leaders, IT professionals, and the vendors who support them. Hosted by the team at Bering McKinley, each episode delivers real-world insights, strategic guidance, and no-BS conversations to help you grow, scale, and profit in the managed services space. We challenge outdated models, highlight proven standards, and share stories from the front lines of consulting. Whether you’re just getting started or running a mature MSP, this podcast helps you bring clarity, structure, and profitability to your business.Copyright 2025 All rights reserved. Economics Management Management & Leadership
Episodes
  • #105 - "I've Tried Twice. Both Times Something Blew Up." | BMK Vision Roundtable
    Jun 29 2026

    "Do either of you actually believe an owner can fully get out of the day-to-day of an MSP and not have it fall apart? I've tried twice. Both times something blew up and I had to come back in." That's the question a listener sent. In this Roundtable episode of The BMK Vision Podcast, Josh Peterson and Gary Boyle answer it directly — yes, it's possible — and then walk through why the asker's two attempts didn't hold.

    Getting out of the day-to-day isn't a decision. It's a construction. The owner who never asked "how do I get big enough that I don't have to do everything," and instead just asked "I want to get big, full stop" — that owner gets there. The owner who treats stepping back as a single decision typically watches the structure underneath them collapse at the first stress test. Gary's line lands the whole question: yeah, your business is doing fine. Let me know what happens after your first hire. The first hire is when the game changes — and the structure most owners need to build before that hire never gets built. They train the task without transferring the accountability for the outcome. Six months later something blows up, the owner re-engages, the cycle repeats.

    🎙 What We Cover in This Episode - The listener question — two failed attempts, and whether it's even possible - Why getting out of the day-to-day is a construction, not a decision - "Let me know what happens after your first hire" — the line that changes the game - Why most owners arrive at this through pain, not planning - The peer-group catalyst — EO, BMK Community, exposure to what's possible - The gestalt method — experience share over prescriptive advice - The phone-off-for-four-hours diagnostic - Training the task vs. transferring the outcome - Loom-recorded SOPs and the addictive feeling of giving work away - Builders vs. billers — making every seat's role legible - Close — it feels less like stepping back, more like building something strong enough to hold

    ⸻ 👤 Host Links Josh Peterson: https://www.linkedin.com/in/joshdpeterson/ Gary Boyle: https://www.linkedin.com/in/garyboyle/

    ⸻ 🚀 Subscribe & Follow BMK Vision YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form

    ⸻ 🔎 SEO Keywords MSP owner out of day to day, MSP owner step back, MSP first hire, MSP SOP, MSP delegation, MSP strategic plan, MSP peer group, MSP roundtable, BMK Vision Podcast, Bering McKinley

    📝 Credits Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: #105 - "I've Tried Twice. Both Times Something Blew Up."

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    23 mins
  • #104 - "I Didn't Get Into This Company to Pay Myself Less." | BMK Vision Roundtable
    Jun 22 2026

    "I didn't get into this company to pay myself less." That was the disdainful read from one partner in a three-person MSP partnership when the advice came up to cut owner W-2 and tie additional comp to profit. In this Roundtable episode of The BMK Vision Podcast, Josh Peterson and Gary Boyle take the position apart and walk through why the cut is not punitive — it's diagnostic.

    The W-2 floor that covers the owner's household nut is the same floor that mutes every signal the P&L is sending. Year after year of substandard profit becomes background noise because the W-2 number keeps moving. At some point the owner forgets how the business actually makes money. The cut is the only thing that makes the next unbilled hour, the next un-captured product cost, the next half-point of service salary feel real again. Gary's reframe lands harder underneath the math: are we actually owners — or employees who happen to own the company?

    🎙 What We Cover in This Episode - Why owner-comp conversations always get uncomfortable — and what the discomfort is actually about - The W-2 floor that covers the nut and mutes the P&L - Josh's BMK confession — "you've forgotten how your business makes money" - The write-off mindset and the 35% reality most owners get wrong - The 33% service-salaries lever — bombastic for years, ignored because of the $12K paycheck - "I could go make 300K" — the math owners assert but never run - The recapture-the-signal exercise — the cut paycheck as diagnostic - Are we actually owners — or employees who happen to own the company? - The sub-$3M owner-as-billable-resource trap - "You didn't build this company to pay yourself — you built it to actually build something"

    ⸻ 👤 Host Links Josh Peterson: https://www.linkedin.com/in/joshdpeterson/ Gary Boyle: https://www.linkedin.com/in/garyboyle/

    ⸻ 🚀 Subscribe & Follow BMK Vision YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form

    ⸻ 🔎 SEO Keywords MSP owner compensation, MSP owner pay, MSP W-2 vs distribution, MSP partnership comp, MSP P&L discipline, MSP under 3 million, MSP roundtable, BMK Vision Podcast, Bering McKinley

    📝 Credits Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: #104 - "I Didn't Get Into This Company to Pay Myself Less."

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    28 mins
  • #103 - "I Fired a $15K Client and I'm Pissed I Did It." | BMK Vision Roundtable
    Jun 15 2026

    "I fired a client doing 15 grand a month. I've replaced maybe half of it so far, and I'm kind of pissed about it." That question came out of a peer-group room, and it is the most common form of buyer's remorse in MSP ownership. In this Roundtable episode of The BMK Vision Podcast, Josh and Gary walk through why the regret is almost always a measurement problem, not a decision problem.

    The short answer: you were not supposed to replace the revenue. You were supposed to replace the gross profit. At BMK's 65 percent AGP target, a fired $15K client running at 35 percent AGP becomes two $4K clients — same gross profit, less servicing load, less capacity drag. Underneath the math, the deeper truths land: top-line revenue lies, net profit lies, AGP per account is the tell. And the toxic client tax — the cultural drag on the team — almost never shows up in the financial review that justified the fire in the first place.

    🎙 What We Cover in This Episode - Why the regret is a math problem, not a decision problem - Replace the gross profit, not the revenue - The BMK 65 percent AGP target — and what it means for replacement math - The two-lever rule — bad client and bad profit both have to be true - The $5M ego anchor — and why owners protect the round number - Gary's $17M client and the "would you start this business today?" reframe - The "fire some technicians" gift — the recalibration owners usually avoid - Everyone gets paid except the owner — the quietly damaging norm - The toxic client tax — culture drag never shows up on the P&L - Hard call vs bad call — the two feel identical for the first six months

    ⸻ 👤 Host Links Josh Peterson: https://www.linkedin.com/in/joshdpeterson/ Gary Boyle: https://www.linkedin.com/in/garyboyle/

    ⸻ 🚀 Subscribe & Follow BMK Vision YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form

    ⸻ 🔎 SEO Keywords MSP fire bad client, MSP gross profit, AGP, MSP owner pay, MSP P&L review, MSP toxic client, MSP under 5 million, MSP roundtable, BMK Vision Podcast, Bering McKinley

    📝 Credits Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: #103 - "I Fired a $15K Client and I'm Pissed I Did It."

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    28 mins
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