In this episode of Authority Playbook, host Jeff Brandeis sits down with functional health practitioner Dr. Raquel Yarroch to explore the often-overlooked connection between health, mindset, leadership, and professional success. Together, they uncover how burnout, chronic stress, brain fog, fatigue, poor sleep, and limiting beliefs can quietly undermine performance, confidence, and long-term career growth.

• (00:00:00) - The Authority Playbook
• (00:01:45) - Dr. Jeff: When People Are Stuck in Their Career
• (00:08:18) - How to Manage Your Health
• (00:12:35) - The Authority Playbook
• (00:13:15) - Root Cause Health
• (00:19:06) - How to Tell When Your Body's telling You Something's Wrong
• (00:23:50) - Working with people's minds
• (00:25:36) - How to Transform Your Brand with a Mindset Transformation
• (00:26:18) - The Authority playbook
• (00:27:04) - Limiting Beliefs in Professional Life
• (00:31:30) - Are You Ready to Change Your Career?
• (00:34:39) - How to Manage Your Health in Retirement
• (00:36:01) - The Authority Playbook
• (00:37:25) - When You're Unstuck in Your Health
• (00:39:37) - How to Get Over the Caffeine Hump
• (00:45:17) - How to Get Out Of Rock and Health
• (00:49:51) - Dr. Raquel on Root Cause Health

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Dr. Nathan Bryan, founder, chairman, and CEO of Bryan Therapeutics, to explore what it truly takes to build authority when science, innovation, and human health are on the line.

This conversation focuses on the difference between visibility and credibility, highlighting how real authority is earned through decades of research, peer-reviewed science, intellectual property development, and a relentless commitment to evidence-based innovation.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Sabrina Renee, co-founder and CEO of Kelbree Consulting, to explore how entrepreneurs and business leaders can build scalable, system-driven companies with clarity and consistency.

• (00:00:00) - The Authority Playbook
• (00:01:23) - Calgary Consulting's Executive Leadership Strategy
• (00:04:28) - What Is The Ideal Avatar for Starting a Business?
• (00:06:55) - How to Unstuck Your Company's Pipeline
• (00:10:48) - Nurturing Your Prospects
• (00:14:01) - The Authority Playbook
• (00:15:21) - What are the early warning signs that a business is scaling too quickly
• (00:17:49) - WSJD Live: Back Office Expansion
• (00:20:05) - What role does leadership development play in companies' scaling?
• (00:23:07) - Leadership Communication and Decision Making Under Pressure
• (00:27:57) - How Have Leaders Changed Over the Years?
• (00:31:54) - Communication Issues of Growing and Scaling
• (00:34:11) - The Authority Playbook
• (00:36:58) - What will matter most in the next 3 to 5 years?
• (00:39:43) - The Need to Adapt to Technology's Changes
• (00:43:01) - Top Executives: Future Proof Your Business With AI
• (00:46:00) - What Do You Want People To Remember About You?
• (00:47:27) - Sabrina Renee Kinkle on the Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Brynne Bruner, founder of Mindspark Branding, to explore what it truly takes to build visibility, trust, and authority in today’s crowded digital landscape.

This conversation focuses on one of the biggest challenges facing entrepreneurs and business leaders: standing out in a marketplace overloaded with content, competition, and constant noise.

• (00:00:00) - Jeff Brandeis' The Authority Playbook
• (00:01:18) - When Authority Fails, What's Next?
• (00:06:16) - The Secret to Branding Your Services
• (00:10:08) - How to Build Authority in a Digital World
• (00:12:11) - The Authority Playbook
• (00:13:05) - How to Avoid Becoming Background Noise Online
• (00:13:52) - How Storytelling Creates Trust and Authority
• (00:17:11) - How to Start Your Branding Journey
• (00:20:01) - Getting Out Of Your Own Head
• (00:21:16) - You Can Do This!
• (00:22:49) - The Authority Playbook
• (00:24:03) - What Makes People Trust a Brand or Public Figure?
• (00:25:31) - Your Vulnerability in the Presidential Speech
• (00:27:19) - Trump on Building Credibility
• (00:29:26) - How to Help Your Clients See Who They Are
• (00:34:45) - The Art of Using AI in Your Brand
• (00:37:04) - The Authority Playbook
• (00:37:49) - Why People Shy Away From Becoming More Public
• (00:42:45) - What is True Leadership Visibility in Today's World?
• (00:48:53) - Jeff Bezos on Go Big or Stay Real
• (00:51:23) - How to Reach Out to MindSpark Branding's Experts
• (00:52:29) - Brandeis: The Authority playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Brynne Bruner, founder of Mindspark Branding, to explore what it truly takes to build visibility, trust, and authority in today’s crowded digital landscape.

This conversation focuses on one of the biggest challenges facing entrepreneurs and business leaders: standing out in a marketplace overloaded with content, competition, and constant noise.

• (00:00:00) - Jeff Brandeis' The Authority Playbook
• (00:01:18) - When Authority Fails, What's Missing?
• (00:03:32) - Jeff Lawson: Branding Is More Than a Logo
• (00:06:16) - Bill Maher: Branding 101
• (00:10:08) - How to Build Authority in a Noise-filled World
• (00:12:11) - The Authority Playbook
• (00:13:05) - How can entrepreneurs avoid becoming background noise online?
• (00:13:52) - How Storytelling Helps Build Trust
• (00:17:11) - How to start your journey in Branding
• (00:20:01) - Getting Out Of Your Own Head
• (00:21:16) - Talking About Preparations for Speaking
• (00:22:49) - The Authority Playbook
• (00:24:03) - What Makes People Trust a Brand or Public Figure?
• (00:25:31) - Your Vulnerability in the Presidential Speech
• (00:27:19) - President Trump on Building Credibility
• (00:29:26) - How to Help Your Clients See Who They Are
• (00:34:11) - Is AI Threatening Your Brand?
• (00:37:04) - The Authority Playbook
• (00:37:37) - Why Do People Hesitate to Become More Public?
• (00:42:45) - What Does True Leadership Look Like in Today's World?
• (00:44:41) - On Leading With a Sense of Impact
• (00:48:53) - Jeff Bezos on Go Big or Stay Real
• (00:51:23) - Bryn At MindSpark Branding
• (00:52:29) - Brandeis: The Authority Playbook

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Jeffrey Gitomer, bestselling author and one of the most recognized voices in sales, to explore what it truly takes to build lasting authority in a rapidly evolving world.

This conversation focuses on the fundamentals that separate top performers from the rest—attitude, asking the right questions, and building real relationships that drive trust and credibility.

• (00:00:00) - Jeff Brandeis
• (00:02:00) - In the Elevator: How You Built Authority
• (00:05:16) - Don't Put Your Phone Number on Your Business Card
• (00:08:06) - What Did You Do To Get Your Book Published?
• (00:12:21) - Personal Brand Is Driving Sales in 2026
• (00:14:35) - The Authority Playbook
• (00:15:03) - 3 Sales Principles for Success
• (00:19:25) - Value in Relationship, Not the Price
• (00:21:24) - Risk Reduction in the Sales Process
• (00:25:45) - The Essential Practices of Top Producers
• (00:29:58) - How To Keep Your Content System Clear
• (00:30:52) - Jeffrey Fey: Attitude drives actions
• (00:34:12) - How to Use AI in Your Business
• (00:38:18) - Jeff Brandeis: How to Enhance Your Brand
• (00:41:27) - The Authority playbook on NOW Media Television
• (00:41:52) - What Leaders Should Prepare for the AI Revolution
• (00:48:00) - What Do You Need to Know About Authority on Stage and
• (00:51:12) - Jeffrey Brandein
• (00:52:31) - Jeff Brandeis: How to Close With Integrity

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Nikko Martillo, CEO of Martillo Capital, to break down the biggest financial mistakes families make when planning for retirement and how to avoid them.

This conversation focuses on one critical concept: the “income gap” the difference between what you need in retirement and what your assets can reliably produce.

In this episode of The Authority Playbook, host Jeff Brandeis sits down with Scott McIntosh, founder of Digital Treehouse, to break down how business leaders can move beyond AI hype and start implementing real, measurable results.

This conversation focuses on the practical side of artificial intelligence where many businesses are getting it wrong and how to start small with high-impact use cases.