In this episode of the Artist Next Level Podcast, Sergio Gomez introduces his simple yet powerful Three-Step Art Marketing Framework—a practical system artists can use to organize their social media marketing, create meaningful content, and attract the right audience.

Sergio breaks down the three essential stages of the framework: building awareness, building trust, and making the offer. He explains how artists can use these principles to structure their weekly content, strengthen connections with collectors and followers, and market their work with greater confidence and consistency.

Whether you're overwhelmed by social media or simply looking for a clearer marketing strategy, this episode provides an easy-to-remember roadmap that can simplify your marketing efforts and help you turn attention into engagement—and engagement into sales.

Margaret Johnson had been carrying a vision for 25 years — large-scale botanical paintings that brought together her childhood love of nature, her training at the Denver Botanic Gardens, and her roots as an expressive, intuitive painter. This episode is the story of how that vision finally came to life in Emergence, her solo exhibition at the Cannon Center Art Gallery in Boulder, Colorado, curated through the Boulder Museum of Contemporary Art.

We talk about what it really takes to say yes to the biggest show of your career — including how Margaret worked through her inner critic, built a month-by-month studio schedule, and used a strategic marketing plan that included personal invitations to key contacts in the art world. One of those personal invitations led directly to a new opportunity to place her work. That story alone is worth the listen.

We also go deep on what it means to work with a curator who helps you see the threads in your own work across 25 years, the unexpected connection to Georgia O'Keeffe that began at a childhood dinner party, and what the studio feels like after everything goes on the wall.

If you have an exhibition coming up — or you're dreaming about one — this conversation will give you both the practical roadmap and the emotional permission to go for it.