In this bonus episode of The Alchemy of Success, we bring you a live panel conversation recorded at Little Beach House in Malibu, featuring a group of founders in what many would consider their “second act.”

This conversation explores the realities of building and rebuilding — career pivots, trusting intuition, setting boundaries, and redefining success beyond traditional markers such as money, status, or external validation. Each founder shares their own path, offering a grounded look at what it takes to navigate entrepreneurship in a way that is both sustainable and self-honoring.

Across the panel, themes of inner work, resilience, and non-linear growth emerge — alongside honest reflections on failure, timing, and the decisions that shape both business and life.

In this episode, we explore:

• The role of intuition in career pivots and major business decisions
• Balancing analytical thinking with instinct and self-trust
• Setting and maintaining boundaries as a founder
• Navigating success, failure, and non-linear growth paths
• Redefining success beyond external validation

Key Frameworks

• Boundary Setting
• Trusting Intuition
• Non-Linear Success

• 
  

Action Points

• Practice saying no to opportunities that aren’t aligned
• Explore tools like human design to better understand decision-making
• Prioritize self-care and resilience as part of long-term success

Timestamps / Chapters

00:00 Introduction to the Panel and Founders' Backgrounds

02:23 The Role of Intuition in Career Transitions

10:56 Defining Success: A Personal Journey

16:21 Navigating Boundaries in a Masculine Environment

20:06 The Birth of Lavender & Truffles

23:40 Key Lessons from the Founders' Journeys

29:26 Exploring Human Design and Personal Boundaries

35:40 The Emotional Journey of Founders

39:50 Navigating the Ups and Downs of Entrepreneurship

43:09 Advice for the Next Generation of Founders

50:40 Redefining Success and Failure

Guests

Meredith Markworth-Pollack ⁠@palmacolectiva⁠ | ⁠palmacolectiva.com⁠

Alicia Liu @lavenderandtruffles | lavenderandtruffles.com

Erika Paulson https://www.linkedin.com/in/erika-paulson-18784434a

Host Info

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced By

The Alchemy of Success

Produced by Trinity Rose

Executive Produced by Alicia Lui

Resources Mentioned

• Human Design
• Boundary Boss by Terri Cole
• Astrology and inner alchemy practices

• 
  

Sponsored By

Lavender & Truffles

Premium plant-based ice cream

https://lavenderandtruffles.com

In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness.

We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize.

We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth.

This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow.

In this episode, we explore:

• Rethinking money mindset through the lens of energy and awareness
• How fear and control can shape financial decisions and outcomes
• The relationship between intuition and wealth creation
• Building a more conscious and sustainable relationship with money
• Integrating well-being into business and financial growth

Timestamps:

00:00 Podcast Intro
01:00 Episode Intro
05:07 Introduction to Money as Energy
08:06 The Journey of Writing Love Money, Money Loves You
11:06 Experiencing Business Failure and Channeling Messages
14:10 Applying the Book’s Principles in Real Life
17:00 Transforming Relationships with Money
20:00 The Role of Well-Being in Wealth Creation
23:13 Real-Life Success Stories from Coaching
25:58 Key Principles for a Healthy Relationship with Money
29:16 Understanding Wealth Beyond Money
32:05 The Intersection of Money and Spirituality
34:57 The Impact of the Book on Readers
38:06 Conclusion and Final Thoughts
45:30 Season Two Wrap-Up and Future Insights

Resources Mentioned:
Love Money, Money Loves You by Sarah McCrum

GuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making.

Website: sarahmccrum.com

IG: @SarahMcCrum

Host

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced ByProducer: Quentin SelfExecutive Producer: Alicia Liu

SponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.

In this episode of The Alchemy of Success, our guest joins us for an In Session episode where we explore the deeper layers shaping her feelings around self-worth in the fundraising process as a founder.

The conversation also touches on the realities of raising capital as a female founder, and how internal patterns can influence investor relationships and decision-making.

We move through the challenges she’s faced in raising capital, and how dynamics with investors, men, and even family begin to mirror internal patterns around worthiness, approval, and belonging. The conversation opens up a broader look at how these patterns can shape decision-making, negotiation, and leadership.

Through the lenses of astrology, subconscious patterning, and business strategy, we unpack what it looks like to shift those dynamics — from proving to choosing, from overextending to holding clear boundaries, and from external validation to inner authority.

This is a nuanced conversation about the intersection of personal history and business — and what becomes available when those two are brought into awareness.

In this episode, we explore:

• The emotional and relational dynamics that can surface when raising capital

• How patterns with family and early relationships show up in business

• The role of boundaries in investor and partnership decisions

• Moving from external validation to internal authority

• Using astrology as a tool for self-awareness and pattern recognition

Timestamps:
00:00 Guest Clip
00:18 Podcast Intro
00:54 Episode Intro
03:14 And the session begins
09:05 Exploring Worthiness and Imposter Syndrome
15:18 Understanding Family Dynamics and Their Impact
21:10 The Role of Inner Authority in Self-Worth
27:21 Gender Dynamics in Business and Fundraising
29:21 Navigating Gender Dynamics in Professional Spaces
32:36 Proving Worth: The Intersection of Gender and Relationships
34:51 Investors and Personal Connections: The Importance of Vibe
37:50 Choosing Your Path: Empowerment in Relationships and Investments
41:05 Healing Patterns: Codependency and Boundaries
43:26 Setting Healthy Boundaries: A New Approach
46:27 The Importance of Self-Awareness in Investor Meetings
52:14 Lessons Learned: Growth Through Experience
55:43 Outro

Resources Mentioned:

• Cues: Master the Secret Language of Charismatic Communication by Vanessa Van Edwards

HOST:

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

IN SESSION CO HOSTS:

⁠Gabrielle Perez ⁠— therapeutic astrologer

⁠Shannon Kim⁠ — Intuitive & Certified hypnotherapist

PRODUCED BY

Producer: Quentin Self

Executive Producer: Alicia Lui

SPONSOR
This episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing. You can enjoy 20% off your order with code SUCCESS20.

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Rory Reich to explore his path from a long career at Microsoft into the world of coaching, energy medicine, and holistic leadership.

Rory reflects on the turning points that led him away from traditional corporate success and toward a more introspective path focused on mindfulness, energy work, and inner alchemy. He shares how his experiences in leadership and coaching gradually opened the door to a deeper exploration of consciousness, healing, and personal transformation.

The conversation touches on trust, surrender, and the often unexpected ways people find themselves stepping into a different chapter of life and work.

GUEST:

Rory Reich

Website:.roryreich.com
Instagram: @roryreich

Book: https://www.amazon.com/dp/1683092414

Radio Show: https://soundcloud.com/rory-reich/sets/the-conscious-coaching-hour

HOST

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders
Website: illumeconsultingstudio.com
Instagram: @illumeconsultingstudio

Produced by Trinity Rose
Executive Producer Alicia Lui

SPONSORED BY

Lavender & Truffles
Plant-based ice cream made with intention and care.
https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In Part Two of this conversation, Trinity Rose, Brand, Marketing + Business Strategist, continues her dialogue with Alicia Liu — founder of Lavender & Truffles — to explore the realities of launching and growing a luxury vegan ice cream brand.

Alicia shares what it meant to start her company during COVID after being furloughed, and how timing, age, and experience shaped her approach to entrepreneurship. The conversation moves into luxury branding, strategic distribution, fundraising models, and the discipline required to grow a product-based business without compromising financial integrity or brand positioning.

They also discuss patience, scarcity psychology in luxury marketing, and the importance of aligning with partners who support long-term vision over short-term acceleration.

Timestamps / Chapters

00:00 Guest Clip00:21 Podcast Intro00:57 Episode Intro02:13 Starting a Business in Your 50s09:30 Timing and Opportunity10:59 Luxury Branding in the Ice Cream Category12:28 Patience and Strategic Growth15:10 Scarcity Psychology in Luxury Marketing15:58 Navigating Fundraising While Protecting Vision20:11 Debt-Driven Fundraising Models25:57 The Evolution of Growth Strategy32:44 Challenges in Raising Capital36:49 Entrepreneurship and Personal Growth37:04 Outro

Guest Info

Alicia Liu — founder of Lavender & Truffles, a luxury vegan ice cream and wellness brand rooted in clean ingredients and intentional growth.

Website: lavenderandtruffles.com Instagram: @lavenderandtruffles

Host Info

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced By

Executive Produced by Alicia Lui

Sponsored By

Lavender & Truffles
https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Alicia Liu — founder of Lavender & Truffles — to explore her path from luxury fashion and e-commerce into the food industry and consumer packaged goods. Before launching her plant-based, clean-ingredient wellness brand, Alicia worked across multiple luxury fashion houses and later with brands including Century 21, Miss Sixty, and Amazon Fashion.

Alicia shares how her early experiences in fashion shaped her understanding of brand, process, and operations — and how a personal health journey led her to build a company rooted in clean ingredients and wellness. She speaks candidly about the realities of launching and scaling a product-based business, the operational demands of CPG, and the role of community and relationships in navigating entrepreneurship.

The conversation also traces her evolving definition of success — from personal ambition to leadership, team support, and long-term alignment.

Timestamps / Chapters

00:00 Podcast Intro

03:13 Interview Begins

05:44 From Fashion to Food

08:38 Experiences in High-End Fashion

11:29 Transitioning into Entrepreneurship

14:11 Building an Intimate Lifestyle Brand

16:26 The Evolution of E-commerce in Fashion

19:13 The Shift to Food and Culinary Passion

26:53 An Unconventional Path into Culinary Arts

29:07 Family Influence and Early Culinary Roots

32:06 Work Ethic and the Importance of Process

37:01 The Birth of Lavender & Truffles

40:24 Health Journey and Clean Ingredients

45:32 Navigating the Consumer Packaged Goods Industry

47:30 Community and Relationships in Entrepreneurship

49:07 Redefining Success and Leadership

Guest Info

Alicia Liu — entrepreneur and founder of Lavender & Truffles, a clean consumer packaged goods brand rooted in wellness and high-quality ingredients.

Website: https://lavenderandtruffles.com

Instagram: @lavenderandtruffles

Host Info

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Explore Trinity’s Embodied Branding Course:

https://www.illumeconsultingstudio.com/embodied-branding

The Alchemy of Success

Produced By

Quentin Self

Executive Produced by Alicia Liu

Sponsored By

Lavender & Truffles

Plant-based ice cream made with intention and care.

https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In this engaging conversation, Trinity Rose, Brand, Marketing + Business Strategist, interviews David Dayan Fisher—an evolutionist, actor, author, and artist—on his path from a troubled childhood in England, through London’s club scene, to pursuing his dreams in Hollywood, and ultimately finding inner peace through spiritual psychology.

David reflects on the impact of childhood trauma, family dynamics, and the pursuit of external validation, alongside the lesser-discussed emotional and psychological complexities that can accompany visibility and success. He speaks candidly about fame, personal loss, and the inner reckoning that led him toward emotional healing, spiritual inquiry, and a redefinition of success rooted in alignment rather than achievement.

Timestamps / Chapters

00:00 Childhood Memories and Trauma

03:01 Sibling Support and Shared Experiences

06:03 Understanding Childhood Perceptions

08:58 The Impact of Sensitivity and Fear

12:00 Transition to Acting and Early Career

14:50 Life in Clubland and Drug Culture

17:50 Finding Passion in Acting

20:59 Visibility, Validation, and Success

23:56 The Big Break: National Treasure

27:01 Parental Approval and Personal Validation

30:24 The Awakening Moment

31:48 Reinventing Identity

33:36 The Journey of Self-Discovery

35:08 The Power of Inner Work

38:56 Transformation Through Adversity

41:06 The Ripple Effect of Forgiveness

43:41 Emergence of a New Path

48:28 Redefining Success

54:30 The Map and the Manual

Guest Info

David Dayan Fisher — evolutionist, actor, author, and artist.

Instagram: @daviddayanfisher

Host Info

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Produced By

The Alchemy of Success

Produced by Trinity Rose

Executive Produced by Alicia Liu

Sponsored By

Lavender & Truffles

https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.

In this inaugural In Session episode, Trinity Rose is joined by Gabrielle Perez and Shannon Kim to offer real-time, multidimensional guidance to Yvonne Hernandez, who brings a pressing business challenge into the session: inconsistent income.

Yvonne shares her desire for greater financial stability to support her family, alongside the physical and emotional toll of hustle culture, including burnout and vitiligo. As the session unfolds, Trinity provides strategic and practical business guidance, while Gabrielle and Shannon explore astrological patterns, subconscious dynamics, and nervous-system considerations that may be influencing Yvonne’s relationship with money, visibility, and growth.

Together, the group works through aligned strategies for income consistency—focusing on simplified marketing, clearer financial targets, potential collaborations, and sustainable revenue models—while honoring Yvonne’s values, health, and long-term mission to teach meditation to children.

This In Session episode offers a grounded, holistic look at business growth, burnout recovery, and creating financial stability without sacrificing well-being.

Timestamps / Chapters

00:00 Introduction + Business Challenge
05:50 Burnout, Health + Releasing Hustle Conditioning
08:37 Mission-Driven Work: Teaching Meditation to Children
11:48 Income Goals + Marketing Strategy Exploration
14:33 Astrology, Money Patterns + Self-Worth
17:58 Community Support + Business Expansion
20:31 Setting Tangible Goals + Trust Building
23:40 Revenue Models + Pricing Conversations
26:34 Collaborations + Focused Marketing Channels
29:39 Future Opportunities + Creative Direction
32:42 Closing Reflections
38:05 Acknowledgments
38:38 Listener Engagement + Community Building

GUEST INFO:

Yvonne Hernandez is a meditation educator focused on teaching mindfulness and emotional regulation to children, with a long-term mission to reach one million kids. Her work centers on holistic healing, self-care, and sustainable impact.

IN SESSION GUIDES:

Gabrielle Perez — therapeutic astrologer
Shannon Kim — licensed hypnotherapist

HOST:

Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

PRODUCED BY Producer: Trinity Rose

Executive Producer: Alicia Lui

SPONSORED BY:

Lavender & Truffles
Handcrafted, small-batch chocolates made with intention and care.