Send us a text

In this conversation, Ryan and Riley delve into the intricacies of marketing, focusing on the art of offer creation, the psychology behind effective marketing strategies, and the unique challenges faced in high ticket health sales. They explore the allure of the info space, discussing both its potential and pitfalls, while emphasizing the importance of nuance in health advice and marketing practices. The discussion highlights the need for marketers to understand their audience deeply and to craft offers that resonate on an emotional level. In this engaging conversation, Riley Lamont and Ryan explore the importance of having a mission in life, the impact of obsession on personal and professional growth, and the evolving landscape of health and wellness. They delve into the potential of platforms like WAP and the role of AI in business, emphasizing the need for creativity and mastery in a rapidly changing world. The discussion highlights the significance of unique perspectives and the necessity of stress testing ideas to achieve success.

Chapters:
00:00 The Art of Offer Creation
03:02 Understanding the Core of Marketing
06:00 The Emotional Drivers of Buying
09:04 Navigating High Ticket Sales in Health
12:05 The Allure and Challenges of the Info Space
15:04 The Importance of Nuance in Health Discussions
31:38 The Role of Bias in Health Testing
36:42 Energy Production and Gut Health
41:40 Personal Experiences with Health Protocols
49:11 The Importance of a Mission in Life
52:10 Navigating Business Challenges and Finding Passion
58:33 Evaluating New Platforms in the Health Space
01:01:17 Navigating Market Chaos: The Rise of WAP
01:04:10 The Evolution of Education and E-commerce
01:07:30 Embracing Failure: The Path to Innovation
01:10:50 Mastery Over Quick Wins: A New Generation's Challenge
01:12:19 The Importance of Stress Testing Ideas
01:19:14 AI's Role in Shaping the Future of Work
01:25:01 Curation and Creativity in the Age of AI
01:30:53 The Acceleration of Change: Embracing New Technologies


Takeaways
Offer creation is an art that goes beyond just selling a product.
Mastering copywriting often leads to a deeper understanding of the offer itself.
A good offer combines both transformation and mechanism.
The health market presents unique challenges compared to business offers.
High ticket health offers require a deep understanding of emotional resonance.
The info space is filled with both ethical and unethical practices.
B2B info products can be more straightforward than B2C due to sophistication levels.
Nuance is crucial in health advice, as one size does not fit all.
Many marketers struggle to disconnect from their own biases when selling to consumers.
The rise of lifestyle marketing in the info space can lead to a race to the bottom. A mission is essential for personal and professional growth.
Obsession can drive success and prevent self-destructive behavior.
Blind faith in your mission can help you overcome challenges.
Curation and taste are becoming more important than raw intelligence.
AI is accelerating change in various industries, including marketing and creativity.
Stress testing ideas is crucial for continuous improvement.
Unique perspectives can lead to innovative solutions.
The health and wellness industry is evolving rapidly.
Platforms like WAP are changing the landscape of education and business.
Mastery in a field requires dedication and a willingness to fail.


Connect with Riley!

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Paul English discusses the transformative impact of AI on careers, emphasizing the need for individuals to become AI-native and embrace new technologies. He highlights the importance of networking, teamwork, and personal development while also addressing the potential job losses due to automation. English encourages young people to explore opportunities in traditional trades and to be proactive in their career development. He shares insights on stress management, the significance of positive relationships, and the balance between entrepreneurship and traditional employment.

Takeaways:
AI is both a threat and an opportunity for careers.
Learning AI skills is essential for future job security.
Networking and teamwork are crucial for career advancement.
Stress management is key to maintaining productivity.
Identifying and solving problems can lead to successful entrepreneurship.
Research strategies should leverage AI tools effectively.
Good taste and creativity will be valuable in the future job market.
Surrounding yourself with positive influences is important.
Being a good person can lead to greater success.
It's okay to start with any job and excel at it.

Chapters:
00:00 Navigating the Future: AI's Impact on Careers
09:35 Embracing AI: Skills for the Future
17:55 Opportunities in Traditional Industries
25:46 Stress Management and Productivity
35:19 The Importance of Positivity and Networking


Connect with Paul! https://www.linkedin.com/in/englishpaulm/

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Julian Treasure emphasizes the critical importance of listening as the foundation of effective communication. He discusses the communication skills pyramid, where listening forms the base, followed by speaking and presentation skills. Treasure introduces the four C's of listening: consciousness, commitment, compassion, and curiosity, which are essential for improving listening abilities. He also highlights the significance of understanding the audience's unique listening styles and the role of silence in communication. Finally, he offers tools and resources for enhancing listening skills and fostering a culture of listening in society.


Chapters:
00:00 The Foundation of Communication: Listening
08:49 The Pyramid of Communication Skills
18:04 The Four C's of Listening
27:03 The Art of Speaking: Beyond Listening
35:55 The Impact of Communication on Society
40:51 The Art of Conscious Speaking
46:24 Raising Consciousness Through Listening
50:54 Tools for Enhancing Listening Skills

Connect with Julian! https://www.juliantreasure.com/

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Stefan Georgie made $30M by age 23 and has scaled multiple 8-figure businesses. In this conversation, he reveals why AI is creating the biggest wealth transfer opportunity of our generation and why most people are missing it.

The marketing world is being rewritten in real time. AI is eliminating old skill sets while creating unprecedented opportunities for those who act fast. Stefan breaks down exactly how young entrepreneurs can leverage AI tools like vibe coding, Cursor, and Claude to build valuable solutions in days, not months.

What You'll Learn:
• Why AI makes it easier than ever to build profitable businesses from scratch
• The exact AI skills that are in highest demand right now (and how to learn them fast)
• How to use AI to solve real problems for established businesses willing to pay
• Why aging "boomer businesses" are goldmines for AI-savvy entrepreneurs
• The hiring story: How a 22-year-old with $40 got a $3K/month job using AI
• Why teams are desperate for people who can think AND execute with AI
• The fastest path to making your first $10K using AI tools

Stefan doesn't hold back, he shares why 98% of your competition can't think critically, why the bar is lower than you think, and how curiosity + AI skills = unlimited opportunity.

Connect with Stefan! https://www.stefanpaulgeorgi.com/

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Traver Boehm is an author, men's work facilitator, and founder of the Uncivilized movement.

What would you do if you only had one year left to live? Traver Boehm actually did it—designing a radical 12-month social experiment that transformed everything. From spending 28 days in complete darkness to volunteering in hospice, he shares what truly matters when you strip away all the noise.

Expect to learn why most people reach the end of their lives wishing they'd worked less, what 49 days of isolation in pitch-black darkness reveals about yourself, why presence is the greatest gift you can give anyone, how volunteering with dying patients changed his entire perspective on living, the real reason we stay trapped in systems that make us miserable, why your phone addiction is stealing years from your life, how to find the right partner when you don't drink, what radical simplification looks like in practice, why taking risks in your 20s is crucial before attachments pile up, where true self-worth comes from when external validation disappears, and much more...

Connect with Traver! https://www.instagram.com/traverboehm/?hl=en

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Dan Furman is the Executive Director of NIL at the University of Louisville, a strategist at the intersection of college athletics, business, and modern influence.

College sports are in the middle of a once-in-a-century shift. NIL has rewritten how athletes build their brands, how programs compete, and how money flows through the entire ecosystem. Dan sits at the center of that transformation. He works daily with athletes, donors, brands, and university leadership—giving him one of the clearest vantage points on what’s actually happening behind the scenes.

Expect to learn why NIL isn’t just a financial landscape but a cultural one, how the top athletes truly negotiate their value, the misconceptions fans have about collectives, what separates the programs that win in the new era of college sports, how brands decide which athletes to back, the future of recruiting, whether NIL is creating an arms race universities can’t sustain, and much more…

Connect with Dan! https://www.instagram.com/danielfurman4/?hl=en

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Mike Michalowicz is a entrepreneur and author.

How can entrepreneurs truly understand the dynamics of business success and failure? Many either overlook the importance of financial management or get overwhelmed by it, turning straightforward principles into complex challenges. So how do we navigate the entrepreneurial landscape to grow and thrive?

Expect to learn how the "Profit First" philosophy can transform your business, why understanding financials is crucial, how to overcome the fear of failure, whether innovation is a necessity or a luxury, why reducing variability is key to success, how to identify your unique market position, and much more…


Connect with Mike! https://mikemichalowicz.com/

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala

Send us a text

Arlin Moore is an entrepreneur and creator exploring the intersection of consciousness, creativity, and business.

From building communities and companies to diving deep into mysticism and self-realization, Arlin has been in a season of transformation, merging his spiritual awakening with practical creation. So what does life look like after stepping away from constant achievement? What happens when you stop chasing and start aligning?

Expect to learn how Arlin’s 30-day “follow the energy” experiment changed everything, how he rediscovered God beyond religion, what it really means to surrender to divine purpose, how he’s merging art and entrepreneurship into one path, why flow requires both structure and stillness, and how faith can become a daily creative practice.

--

0:00 Clarity, Focus & Following Intuition
1:06 The Malibu Fires
2:21 The 30-Day “Follow the Energy” Experiment
5:06 What Meditation Does For You
7:01 The Journey of Spirituality
12:21 Rediscovering God Beyond Dogma
15:01 From Using God to Being Used by God
17:01 What a Guru Really Is (and Isn’t)
20:41 Experiencing God Through Peace & Stillness
22:01 Naval Ravikant on Happiness & Meditation
23:21 Creative Flow
27:02 Spiritual Synchronicities
29:41 Returning to Entrepreneurship After a Year Off
33:31 Bringing Spirituality into Corporate Life
37:31 Merging Structure and Flow
42:31 Free Will, Fate & Divine Orchestration
47:01 The Feeling of True Flow States
52:01 Redefining Success & Fulfillment
56:01 Integrating Art, Business & Spirit
59:31 Closing Reflections on Growth & Gratitude

Connect with Arlin! https://www.instagram.com/arlin/

Connect with Us!
https://www.instagram.com/alchemists.library/
https://twitter.com/RyanJAyala