Part 2 of a four-part series on working with the wealthiest segment of the population, business owners. In Part 1 Adam covered how to start the exit planning conversation and get owners to the table. This one is about the thing every owner needs whether you're doing exit planning or not: a real financial plan for the owner and their spouse.
Adam is taking you through our process at the office, meeting by meeting. The discovery meeting that runs two to two and a half hours, sometimes longer. The education meeting where we stop asking and start teaching. The planning meeting where we build the cash flow and then break it on purpose. The six-week follow-up. And the Safe Haven Kit, which might be my favorite part of the whole thing. If you've never done planning in your practice, or you do it but want a cleaner process, this episode is for you.
Episode Timestamps 00:00 - Intro and the four-part series
01:00 - Why every owner needs a plan (the business is ~80% of net worth)
02:00 - The discovery meeting, and why it runs so long
04:00 - Soft questions first, numbers last, and a 90%+ conversion rate
05:00 - The education meeting: teaching investing and the risk assessment
07:00 - The financial planning meeting and cash flow analysis
08:00 - Breaking the plan on purpose with stress tests
09:00 - Ancillary advice: income, tax, estate and insurance
11:00 - The six-week follow-up and how they run review meetings
12:00 - The Safe Haven Kit, start to finish
15:00 - How Adrenaline started (the Leo story)
Key Takeaways 💡 The discovery meeting is the longest one they run, two to two and a half hours and sometimes more, with no forms sent ahead and no shortcuts. Soft questions come first, the numbers come near the end. That process converts north of 90%.
💡 For most owners the business is around 80% of their net worth, so it has to live inside the plan as an asset. Value it conservatively, because owners almost always guess high.
💡 The risk assessment measures what a client wants. The plan output tells you what they need. The whole job is getting those two to line up.
💡 Once a plan looks good, break it on purpose. Push expenses up, pull the retirement date in, and show the client how much room they actually have.
💡 The Safe Haven Kit gets a client's whole financial house into one place, documents, passwords, an encrypted vault, and gives the executor access with one switch when the worst happens.
Key Quotes 🗣 "A dream without a plan is just a wish."
🗣 "We're not going to use this risk assessment to determine how we invest your money. That's what the financial plan output is for."
🗣 "Okay, your financial plan looks great. Now let's break it."
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Website: https://www.adrenalineadvisor.com