This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital commerce businesses stay ahead of the curve. In this episode, Sander sits down with Samuel Crudge Hill, Product Manager at Shopware. They discuss why data integrations between your online store and external systems keep breaking, and how Shopware's new native integration layer, Nexus, is shifting data routing from a developer-only concern to something business teams can actually own and control.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander continues the ABM deep dive with Jorg Wiedijk, Head of SDR at Worldline, covering the final three phases: Engagement, Hand Off, and Retargeting.

Read the related article on our LinkedIn page and let us know your thoughts!

Missed Part 1? Sander and Jorg covered the first three phases of ABM: Identification, Awareness, and Intention in the previous episode.

This is The Open Podcast, where your host Sander Mangel shares strategies and insights to help digital agencies thrive in a changing world. In this episode, Sander sits down with Jorg Wiedijk, Head of SDR at Worldline, to break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no longer the one that wins. They cover how to map the full buyer group, why un-gating your content might be the smartest move you make this year, and how intent signals tell you exactly when to act.

Read the related article on our LinkedIn page and let us know your thoughts!

Stay tuned for part 2. Sander and Jorg will cover the final three phases of ABM in the next episode.