What does it really mean to be a design advocate in residential architecture? 🏡

In this episode, I’m joined by Jeff Fry, founder of Fry Design Company, who has spent decades raising the bar on what custom home design should look like. From pioneering CAD and BIM in the ’90s to running his own firm today, Jeff shares why clear, comprehensive plans matter — and how being an advocate for clients sets great designers apart from the rest.

So why does this matter? Because in today’s industry, too many homes are built from incomplete, 5-page plan sets that leave clients with confusion, delays, and costly mistakes. Jeff’s mission is to change that — one well-designed home at a time.

💡What You Can’t Miss:

🏠 The Industry’s Identity CrisisWhy the lack of clear distinctions between architects, designers, and draftsmen is hurting clients — and ideas on how to fix it.

🏠 Minimal Plans = Maximum ProblemsDiscover why builders often resist detailed plans (and why that’s a huge red flag for homeowners).

🏠 Design Advocacy in ActionLearn how Jeff acts as a true partner for clients, guiding them through every step — from concept sketches to the final build.

If you’re building, designing, or simply curious about what makes a home project actually work, this episode will open your eyes to the real value of comprehensive design and advocacy.

🎧 Hit play to rethink how homes get designed, built, and lived in — and why every homeowner deserves a design advocate on their side.

🔗 Helpful Tools + Resources for Smarter DesignAmerican Institute of Building Design (AIBD)

www.dostudios.co/courses