The $100 Million Ride: Uber's Battle with Ad Fraud
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The $100 Million Ride: Uber's Battle with Ad Fraud
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About this listen
In this eye-opening episode of Ad Fraud Chronicles, AdTechBaby takes us on a wild ride through one of the most high-profile ad fraud cases in recent history: Uber's discovery that a significant portion of its $100 million ad budget was being wasted on fraudulent installs and clicks.
This episode serves as a wake-up call to the industry, highlighting the need for vigilance and sophisticated fraud detection methods in the ever-evolving world of digital advertising
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