There's a glowing quote from a team member on your careers site or in your job ad. It's positive, it's genuine — and it's doing almost nothing for your recruitment. This episode explains why, and what actually works instead.

In this second episode of What Job Ads Were Never Built To Do, Julie South unpacks one of the heaviest loads clinics are asking their job ads and careers pages to carry: social proof.

Specifically — the difference between a testimonial and a review. They look similar. They are not the same. And confusing the two is costing clinics vets and nurses.

Julie explores why solicited quotes — however genuine — are instantly discounted by the vets and nurses reading them, why verified anonymous employee reviews carry a completely different weight, and what happens in the room when a clinic manager is first invited to let their team speak anonymously and unedited.

You'll also hear what "verified" actually means, why it matters that a real human — not a bot — does the verifying, and how VetClinicJobs gives anonymous reviews their own dedicated space ahead of job ads.

And at the end — a question worth sitting with. One that'll give you a more honest read of where your clinic culture sits than almost anything else.

Resources mentioned:

• Cultural Visibility Stress Test — careers.vetclinicjobs.com
• Email Julie — julie@vetclinicjobs.com

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs