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Talk That Pod

Talk That Pod

By: Sebastian Arciszewski
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Podcasters. They're an interesting bunch. On Talk That Pod, I have conversations with the most interesting podcasters in the world – what does it really take to build a podcast people can't stop listening to? Podcasters, storytellers, and the audio entrepreneurs behind the shows dominating your feed spill the secrets and stories about podcast growth, their podcasting journey, podcast marketing, content strategy, promotion tactics, and the cultural impact of podcasting in today's society. If you're passionate about the power of audio, as a creator, a listener, or both... this is your show. Want to be a guest on this podcast? Head to https://talkthatpod.net/be-on-the-show/ This podcast is also available on YouTube: https://www.youtube.com/@talkthatpodshow And if you're looking for podcast recommendations head over to Find That Pod - https://findthatpod.comCopyright 2026 Talk That Pod Art Economics Leadership Management & Leadership Social Sciences
Episodes
  • 016 - Chris Stewart - The History of China

    016 - Chris Stewart - The History of China
    Jul 1 2026
    Christ Stewart of The History of China---SUMMARYChris Stewart is the creator and host of The History of China podcast, a show he launched in 2013 while living in Shanghai that now spans over 330 episodes covering 5,000 years of Chinese civilization. In this conversation, Chris talks about how seventeen years living and teaching in China shaped his approach to the podcast, the challenges of working with ancient and often contradictory historical sources, and how his background as an educator informs the way he scaffolds complex history for new listeners. He also discusses joining the Airwave Media network while staying fully independent creatively, his low-key approach to Patreon monetization, and his thoughts on the democratization of history podcasting and the risks of misinformation in the space. The episode wraps with his podcast recommendations and where to find his show.---IN THIS EPISODE00:19 — Introduction to Chris Stewart and The History of China podcast01:15 — Chris's background, seventeen years living in China, and the show's origin story02:07 — How his understanding of China evolved over 330+ episodes06:05 — Living in China while podcasting: technical hurdles and internet censorship08:15 — Navigating historical sources and deciding what to trust13:19 — Chinese pride in 5,000 years of continuous civilization, and its nuances15:23 — Balancing academic rigor with entertaining storytelling21:50 — Episodes Chris would recommend for understanding modern China (the Opium War and Taiping Rebellion)25:13 — Joining the Airwave Media network and staying creatively independent27:37 — Collaborating with other history podcasters and the Intelligent Speech event28:20 — Bringing new listeners into a 330-episode back catalog31:55 — Using "scaffolding" techniques from his teaching background to make episodes accessible34:00 — Tracking audience growth and the early lucky break that boosted listenership37:25 — Patreon, listener support, and his philosophy on monetization42:39 — What makes podcasting uniquely suited for teaching history47:05 — The democratization of podcasting and the risk of misinformation56:31 — Chris's three podcast recommendations58:03 — Where to find Chris and The History of China online---RESOURCES & LINKSThe History of China podcast.Show email: thocpodcast@gmail.comAirwave Media NetworkRevolutions podcast (Mike Duncan) - other podcasts like RevolutionsPseudoPodThe NoSleep Podcast - best episodes of The NoSleep PodcastCtext.org (Chinese Text Project)Internet Archive---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    56 mins
  • 015 - Joni Deutsch - Podglomerate

    015 - Joni Deutsch - Podglomerate
    Jun 24 2026
    Joni Deutsch of Podglomerate---SUMMARYSebastian sits down with Joni Deutsch, Senior Vice President of Marketing and Audience Development at the Podglomerate, an award-winning podcast agency whose clients include PBS, NPR, Netflix, Harvard, and New Hampshire Public Radio. With fifteen years in media, audio, and communications, Joni breaks down how the Podglomerate approaches podcast growth, walking through the agency's six core pillars of marketing work: publicity, marketing, cross-promotions, podcast app relationships, paid advertising, and data management.The conversation moves from practical, low-budget tactics for podcasters starting from zero to the bigger forces reshaping discovery, including the shift from traditional SEO to AI-driven "GEO" search and Google's move to surface Gemini results above the old ten blue links. Joni and Sebastian also dig into the tensions facing the industry, including the pivot to video and a shrinking podcast "middle class," the role of awards, when paid acquisition is worth it, and the heavier questions raised by the "2024 podcast election," parasocial influence, AI-generated shows, and who bears responsibility for fact-checking in an open media system. Joni closes with three podcast recommendations and where to find her work.---IN THIS EPISODE(00:00) Intro to Joni Deutsch and the Podglomerate(00:38) Is there a universal playbook, or a custom plan for every show?(01:01) The six pillars: publicity, marketing, cross-promotions, podcast apps, paid advertising, and data management(04:16) Why industry relationships are central to executing client work(06:17) Where the data comes from: Apple Podcasts Connect, Spotify for Creators, hosting platforms, and YouTube (with a cameo from Joni's dog)(08:53) Using completion rates and consumption data to inform production, not just marketing(09:26) Evaluating a new client's growth potential and the agency's three service lines(11:05) Award recognition (The Thirteenth Step, Bearbrook) and how accolades feed the publicity funnel(15:04) Joni's take on awards that charge for entry(21:49) Whether every show should be on video, and rethinking what "video" can look like(23:01) The real tension of video: extra editing work, AI tools, and the shrinking podcast "middle class"(24:55) Starting from zero: define your audience, then cross-promo where that audience already is(27:57) Pitching local media, newsletters, and Substacks (and podcast newsletters like Find That Pod)(28:28) How podcast SEO is changing, GEO, and Google surfacing Gemini at the top of search(30:36) Optimizing metadata: listicles, podcast titles, episode titles, and YouTube thumbnails(32:45) The "death of ten blue links" and what it means for publisher traffic(34:06) Marketing the Podglomerate itself, plus the dedicated AI page on their website(36:05) Is the AI optimization actually working? What inquiry data shows(38:06) When should a podcaster invest in paid acquisition, and the risk of vanity metrics(40:55) Podcasting's place in society and the "2024 podcast election"(42:32) AI-generated podcasts, fake "experts," and the proliferation discussed at The Podcast Show London(44:43) Parasocial influence, young voters, and "with great power comes great responsibility"(45:12) Authenticity as podcasting's structural advantage against AI slop(46:12) AI as an assistant, not a full-time employee, and always fact-checking the output(47:59) The one thing Joni would change: automated fact-checking through the platforms(50:07) Whose job is fact-checking, platforms, hosts, or publishers?(51:28) Could podcasting's growing influence invite FCC regulation?(53:44) Three podcast recommendations: The Town with Matt Belloni, The Ankler Podcast, and the Seth Meyers / Lonely Island podcast(55:45) Where to find Joni and the Podglomerate online---RESOURCES & LINKSPodglomeratePodglomerate blogBest podcast newsletters listWork with the Podglomerate (inquiries)Joni Deutsch on LinkedInPodglomerate newsletter — free, sent every other week with resources, events, and episodesShows mentionedBear Brook (New Hampshire Public Radio)The Thirteenth Step (New Hampshire Public Radio)The Town with Matt Belloni (The Ringer / Spotify)The Ankler PodcastThe Lonely Island and Seth Meyers PodcastPeople mentionedJanine Wright (AI podcast company executive, speaking at The Podcast Show London)James Cridland (Podnews)Arielle Nissenblatt (on paid advertising for podcasters)Ashley Carmen (Bloomberg podcast reporter)---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    57 mins
  • 014 - Dave Chapman - Real Organic Podcast

    014 - Dave Chapman - Real Organic Podcast
    Jun 17 2026
    Dave Chapman of Real Organic Podcast---SUMMARYSebastian sits down with Dave Chapman, a lifelong organic vegetable farmer from Vermont and creator/host of the Real Organic Podcast. Dave shares the origin story of the Real Organic Project, founded in 2018 as a response to what he sees as regulatory failures and corporate corruption within the National Organic Program. He explains how the podcast emerged almost by accident during COVID, evolving from a virtual conference into a long-running interview series that now spans over 280 episodes. The conversation explores the philosophy behind organic and "real organic" certification, the difference between organic and the increasingly popular but loosely defined "regenerative" label, and the regulatory capture that allows large corporations to influence food policy. Dave and Sebastian also discuss building an audience through grassroots community-building and email newsletters, the role of YouTube and video in podcast growth, balancing hope with realism when fighting systemic issues, and the importance of trust between podcasters and their audiences in an increasingly fractured media landscape.---IN THIS EPISODE0:12 – Introduction to Dave Chapman and the Real Organic Podcast00:54 – Dave's background as an organic farmer and the founding of the Real Organic Project in 201803:10 – How the podcast started almost by accident during COVID, inspired by a virtual conference project05:36 – How the show evolved from a farming-focused podcast into broader conversations about community, civilization, and integrity08:24 – Discussion of regulatory capture and corporate influence on organic certification standards11:46 – Dave's approach to choosing guests and topics for the podcast13:02 – The connection between healthy soil and healthy communities, and Dave's personal history as a young organic farmer in the 1970s15:11 – What "real organic" certification requires and the three core issues with the National Organic Program (hydroponics, animal welfare, and fraud in imported crops)18:16 – Why organic food costs more and how institutional support for chemical agriculture distorts pricing22:02 – Guests and interviews that have changed Dave's own thinking, including Zephyr Teachout, Seth Godin, Michael Pollan, and Paul Hawken23:12 – Generational differences in how people view organic food, and the rise of "regenerative" as a competing term28:00 – How Dave built his podcast audience through years of community organizing and a weekly newsletter33:01 – The tension between sensationalism and integrity in podcast growth34:21 – Video production, equipment setup, and why the Real Organic Podcast has always included a YouTube component35:31 – Unexpectedly popular episodes, including an interview with Vandana Shiva and a baker from Stone Barns38:06 – Helping farmers find and tell their stories on the podcast39:33 – Advice for starting a mission-driven podcast without a big marketing budget42:09 – Trust, distrust of institutions, and how that connects to podcasting's growth46:41 – Navigating disagreements with guests and Dave's approach to "hostile" interviews49:48 – Hope versus optimism, and an experiment illustrating the power of speaking the truth54:18 – How future generations might view the fight for real organic agriculture56:08 – Dave's podcast recommendations57:14 – Where to find Dave and the Real Organic Project online---RESOURCES & LINKSReal Organic ProjectReal Organic PodcastGuests and figures mentioned:Zephyr TeachoutSeth GodinMichael PollanPaul HawkenVandana ShivaEli Pitkin / Stone Barns CenterDan BarberLindley Dixon: co-host, Real Organic PodcastPodcasts recommended by Dave Chapman:The Market Gardener PodcastScene on RadioRevisionist History---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    58 mins
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