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Tales From The PROS

Tales From The PROS

By: Michael Georgiou: Imaginovation Co-founder Tech Entrepreneur Podcaster Influencer
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Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and educational insight into how to help bridge the gap between technology and people. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.Imaginovation, LLC Economics Leadership Management & Leadership
Episodes
  • Ep 85 - Leading Change: Turning Disruption Into Results
    Jun 3 2026

    In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence sit down with change management and enablement leader Cesar Viana Teague to explore one of the biggest challenges organizations face today: leading people through change.

    From ERP rollouts and CRM adoption to AI-driven transformation, Cesar explains why successful change is about more than new systems or training. It’s about people.


    Drawing on decades of experience in sales, enablement, and organizational leadership, Cesar explains why resistance occurs, how leaders can build buy-in, and what it takes to guide teams through disruption.

    The conversation covers his APEEE framework for managing change, the importance of communication and stakeholder alignment, and how AI is reshaping the way organizations work.

    If you're implementing new technology, navigating organizational change, or preparing your team for an AI-powered future, this episode delivers practical insights you can apply immediately.

    🎯 Highlights You Won’t Want to Miss

    • Why most change initiatives struggle with adoption
    • The difference between technical change and people-focused change management
    • Why communication and alignment matter during transformation
    • Cesar’s APEEE framework for leading successful change
    • The biggest reasons employees resist change
    • How leaders can build buy-in before implementation begins
    • Why ERP and enterprise systems create complex organizational challenges
    • How AI is driving both automation and augmentation in business

    🎧 Listen and Subscribe

    Spotify:
    https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ

    Apple Podcasts:
    https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

    YouTube:
    https://www.youtube.com/@Imaginovation/podcasts

    SoundCloud:
    https://soundcloud.com/talesfromthepros


    💡 Key Takeaways

    • Change management starts with explaining the “why” behind the change
    • Technology adoption depends on people—not just systems and training
    • Clear communication helps reduce resistance and confusion
    • Leaders must address how change impacts employees directly
    • Innovation requires cultures that support experimentation and risk
    • AI can free teams from low-value tasks and enable higher-value work
    • Strong leadership depends on trust, transparency, and emotional intelligence
    • Change is a continuous process, not a one-time initiative

    🗂 Topics We Cover

    • Change management and organizational transformation
    • Leadership communication and stakeholder alignment
    • ERP, CRM, and enterprise technology adoption
    • Employee resistance and change readiness
    • The APEEE change management framework
    • AI, automation, and augmentation
    • Organizational culture and innovation
    • Leadership, trust, and employee buy-in

    ⏱️ Chapters

    00:00 — Why leading change is harder than implementing technology
    01:05 — Cesar’s background in enablement and change management
    04:30 — Early lessons from solving people challenges
    08:00 — ERP systems, disruption, and adoption challenges
    11:00 — Scope explosion, communication, and alignment
    13:00 — Understanding the APEEE framework
    16:30 — Why people resist change and how leaders create buy-in
    20:10 — AI, automation, and the future of organizational change

    Show More Show Less
    23 mins
  • Ep 84 - Discovery First: How Great Digital Products Get It Right Early
    May 20 2026


    In this episode of Tales from the Pros, hosts Eric Lawrence and Zach Bruno dive into one of the most overlooked yet critical stages of product development—the discovery phase. While many founders rush straight into design and development, skipping discovery often leads to wasted budgets, overbuilt products, and solutions users never actually wanted.


    Zach shares insights from leading discovery for hundreds of digital products, from startups to enterprise applications, explaining why validation matters more than speed, how teams can avoid costly product mistakes, and why discovery should never be treated as “just paperwork.”

    The conversation explores how AI tools and rapid prototyping are changing the way teams validate ideas, why user feedback must be balanced with product vision, and how discovery creates alignment across stakeholders before a single line of code is written.


    If you're building a digital product, validating an MVP, or trying to avoid expensive development mistakes, this episode offers a practical breakdown of how successful teams approach product discovery in today’s AI-driven world.


    🎯 Highlights You Won’t Want to Miss

    • Why skipping discovery leads to wasted development budgets
    • The biggest misconceptions founders have about product discovery
    • Why validation matters more than building fast
    • The balance between user feedback and product vision
    • How AI is changing MVP development and rapid prototyping
    • The difference between solving your own problem vs solving a market need
    • Why overbuilding products hurts startups
    • How discovery helps teams align before development starts

    🎧 Listen and Subscribe

    Spotify:
    https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ


    Apple Podcasts:
    https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

    YouTube:
    https://www.youtube.com/@Imaginovation/podcasts


    SoundCloud:
    https://soundcloud.com/talesfromthepros


    💡 Key Takeaways

    • Discovery is about validating ideas before investing heavily in development
    • Great products solve real user problems, not just “cool ideas”
    • Rapid prototyping helps teams gather feedback earlier and reduce risk
    • AI tools are making MVP creation faster and more accessible
    • User feedback should guide product direction, but vision still matters
    • Strong discovery creates alignment between stakeholders, designers, and developers
    • Overbuilding products too early creates unnecessary complexity and cost
    • Discovery is not a one-time step—it’s an ongoing product process

    🗂 Topics We Cover

    • Product discovery and validation
    • MVP strategy and rapid prototyping
    • User feedback and product-market fit
    • AI tools and vibe coding
    • Discovery workshops and stakeholder alignment
    • Product planning and development strategy
    • Scalable product development
    • The future of AI-driven product discovery


    ⏱️ Chapters

    00:00 — Why skipping discovery kills products
    03:00 — The biggest mistakes founders make early
    08:00 — Validation vs building fast
    12:30 — User feedback and product vision
    17:20 — Discovery deliverables that actually matter
    22:00 — AI tools and rapid MVP creation
    28:00 — When to move from prototype to scalable product
    33:00 — Solving your own problem vs market needs
    38:00 — The future of AI-driven product discovery

    Show More Show Less
    24 mins
  • Ep 83 - The Truth About Building Great Apps: Michael vs. Eric (Unfiltered)
    May 6 2026

    In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence have an unfiltered conversation about what actually makes great apps successful in today’s tech landscape. From overrated app features and startup mistakes to AI, user experience, and product strategy, the episode dives into the realities of building software that people genuinely want to use.

    Michael and Eric break down why many startups focus on the wrong things too early, including referral systems, rewards programs, and unnecessary features that don’t create real value for users. They also discuss the importance of user-centric product development, validating ideas through feedback, and understanding that successful apps are built around user behavior — not founder assumptions.


    The conversation also explores the growing role of AI in software development and workplace communication. While AI is rapidly changing how products are built and how teams operate, both hosts emphasize the importance of maintaining empathy, emotional intelligence, and authentic human connection in an increasingly automated world.


    Along the way, the episode touches on innovative app ideas, the unpredictability of the tech industry, choosing the right startup partners, and why building software today requires both adaptability and strong human intuition.

    If you're building an app, launching a startup, or trying to navigate the fast-changing world of technology and AI, this episode delivers practical lessons, honest perspectives, and real-world insights from experienced founders.


    Highlights You Won’t Want to Miss

    • Why rewards and referral systems may be overused in modern apps
    • The importance of building products for users instead of catering to personal preferences
    • Why offline functionality remains one of the most underrated app features
    • How AI is reshaping software development and workplace expectations
    • The importance of balancing AI with an authentic human connection
    • Common startup mistakes founders make when choosing business partners
    • Why user feedback should guide every stage of app development
    • How emotional intelligence still matters in tech
    • Creative app ideas that gamify everyday experiences
    • Why the tech industry often feels unpredictable and constantly evolving


    Listen and Subscribe

    Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ

    Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

    YouTube: https://www.youtube.com/@Imaginovation/podcasts

    SoundCloud: https://soundcloud.com/talesfromthepros


    Key Takeaways

    • Great apps solve real user problems instead of chasing trends
    • Referral and rewards systems are not always necessary for growth
    • User-centric design remains one of the most important principles in software development
    • AI can improve workflows, but human creativity and empathy still matter
    • Founders should validate demand before expanding feature sets
    • Strong business partnerships are critical for startup success
    • Smart personalization can improve engagement without overwhelming users
    • Technology should enhance human experiences, not replace them

    Topics We Cover

    • App development and product strategy
    • User experience and customer-centric design
    • AI in software development
    • Startup mistakes and founder lessons
    • Mobile app innovation
    • Referral systems and rewards programs
    • Human-centered technology
    • Product validation and user feedback
    • The future of AI in the workplace
    • The realities of the tech industry

    Chapters

    00:00 Introduction to App Development Insights
    03:10 Overrated Features in App Development
    06:17 Essential Features Apps Should Have
    08:43 The Buzzwords of Tech
    11:08 AI's Role in Software Development
    13:44 The Human Element in Tech
    22:31 The Rise of AI and Human Innovation
    25:14 Navigating AI's Impact on Human Skills
    26:01 Common Startup Mistakes: Choosing Partners Wisely
    29:01 User-Centric Product Development
    32:46 Fun App Ideas: Gamifying Everyday Tasks
    39:26 The Tech Industry: A Roller Coaster Ride
    43:52 Episode Wrap-Up

    Show More Show Less
    44 mins
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