This week we meet the driving force behind the gym revolution that is sweeping London with a new way to work out.

In a market full of big-box gyms, boutique studios and crowded workout floors, Ben Alderton spotted a gap: what if you could rent a fully equipped, high-end gym space entirely to yourself, by the hour?

That idea became Solo60 – a fast-growing chain of private gym and treatment spaces built for PTs, gym-goers and fitness creators.

Ben joined me to talk about launching during Covid, raising millions in investment, building custom tech, surviving critical business moments, and learning how to lead as the company scaled across London.

It is a candid story about timing, resilience, and turning a simple frustration – never getting on the squat rack when you need it – into a brand with international ambitions.

The SATT Team :)

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In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant extracts and nootropics – with a supporting app that can actually measure the success of their products.

Inspired by their history and love of rugby the conversation delves into the science behind brain health, the importance of cognitive performance in sports, and the trials conducted with professional athletes.

The discussion also highlights the transition from recovery-focused products to those aimed at enhancing overall performance, as well as the potential for expanding the product's reach beyond professional sports to everyday decision-makers in the commercial world.

Finally, Humphrey openly shares the challenges and successes faced in their entrepreneurial journey, emphasising the significance of passion, resilience, and strategic planning for future growth.

The SATT Team :)

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In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion.

After a hugely successful career in corporate retail — including senior roles at Marks & Spencer, Topshop and major Australian retailers — Gillian stepped away from a world that no longer felt aligned and set out to build something rooted in care, comfort and purpose.

Peachaus is now taking bra fittings into workplaces, festivals and communities, helping women understand their bodies, feel comfortable, and step into their confidence.

This is a conversation about fear, reinvention, women’s health, purpose-led business, and why Gillian believes comfort can be the start of a movement she is passionate to deliver.

The SATT Team :)

#podcast #business #swimagainstthetide #growth #entrepreneurship