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Surfside PPC Podcast

Surfside PPC Podcast

By: Surfside PPC
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A podcast about Google Ads and PPC Advertising by Corey Frankosky from Surfside PPC.© 2026 Surfside PPC Economics Marketing Marketing & Sales
Episodes
  • Surfside PPC Podcast Episode 21 - Google Ads Optimization Strategies For 2026

    Surfside PPC Podcast Episode 21 - Google Ads Optimization Strategies For 2026
    Jun 2 2026

    *My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course
    **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join
    ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training
    ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting

    Access premium content on:
    Patreon: https://www.patreon.com/cw/surfsideinbound
    YouTube: https://www.youtube.com/@Surfsideppc
    SKOOL: https://www.skool.com/surfsideppc

    Join the Surfside PPC Community: Get your specific questions answered
    Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.

    ---

    Google Ads Optimization Strategies for 2026

    In the 2026 digital landscape, the efficiency of your search spend is dictated by the strength of the bridge between search intent and user engagement. As Google's automation continues to centralize control, the primary lever for the modern advertiser is no longer manual bid adjustments, but the curation of high-fidelity data signals that filter for quality before the click occurs.

    Stop allowing low-intent traffic to erode your profit margins through unfiltered automated bidding. This episode provides the operational blueprint for transitioning from reactive campaign maintenance to a proactive, intent-based optimization framework. We analyze the critical shifts required to thrive in a high-automation environment, focusing on how to architect your account for maximum algorithmic efficiency without sacrificing strategic oversight.

    This transition requires a move from managing "clicks" to managing "outcomes." By refining the purity of the data you feed the system, you move from passive participation to a position of sustained competitive advantage.

    The evolution of Google Ads has reached a point where competitive advantage is determined by "intent-based" optimization rather than manual effort. Success in 2026 hinges on your ability to provide the algorithm with "data signal purity." By establishing a strict hierarchy between primary and secondary conversions, you ensure the machine learning models are trained on revenue-generating actions rather than superficial engagement metrics. This technical discipline prevents the algorithm from being "diluted" by low-value data, ensuring every automated bid is backed by high-intent signals.

    Key Strategic Actions:

    * Establish a conversion hierarchy by setting only highly-qualified actions as "Primary" so that you can train the Google algorithm on actual revenue demand rather than general traffic.
    * Deploy "Intent Killer" negative keyword lists for terms like "DIY," "jobs," or "salary" so that you can protect your budget from users who have zero intent of purchasing your services.
    * Initialize new accounts with Manual CPC or Exact Match keywords so that you can maintain strict cost control and data integrity before scaling into a Phrase Match and Smart Bidding hybrid model.
    * Synthesize Customer Match lists of 5,000 to 10,000 high-value users so that you can provide the system with a clear profile of your ideal customer to guide its prospecting efforts.

    The differentiator for high-performance accounts lies in the nuance of execution—such as a dentist prioritizing a "Scheduled Appointment" over a "Contact Page View," or a tree service company proactively excluding "chainsaw repair" searches. These granular adjustments are what separate market leaders from those merely donating their budget to the platform.

    Timestamped Chapters:

    * 0:00 - 1:15 The 2026 Optimization Framework: Moving Beyond Manual Maintenance
    * 1:16 - 4:39 Signal Purity: Why Your Conversion Hierarchy Determines Algorithmic Success
    * 4:40 - 7:44 The Intent Killers: Building the Ultimate Negative Keyword Moat
    * 7:45 - 9:44 Scaling with Precision: Why Your Campaign Should Start with Manual CPC
    * 9:45 - 12:14 The RSA 'Wall': Testing Ad Assets and Landing Page Conversions for Maximum Lift
    * 12:15 - 15:29 Audience Signals: Leveraging 10,000-Person Lists to Guide Machine Learning
    * 15:30 - End The High-Performance Recap: Your 2026 Implementation Roadmap

    Thanks to our monthly supporters
    • Dominic Law
    • Scott
    • Jürgen
    • Morgan Wells
    • skyefoot
    • Olga Fischer
    • Jesse Kassebaum
    • Gia Admin
    • Cindy
    • Lisa
    • Syed Ali
    • Domenico Mastroianni
    • Jeff Barnhart
    • AJ Burzuk
    • Jeff Abramovitz
    • Clay Cunningham
    • Ciprian Tepes
    • Fredrik Norlund
    • Ryan Meghdies
    • Stephen Revere
    • Mark Power
    • Maja Jurkovic
    • retlaw7
    • Desiree Horsey
    • Karthik A N
    • Santi
    • Deividas Paulauskas
    • Vivek Nayak
    Show More Show Less
    14 mins
  • Surfside PPC Podcast Episode 20 - How to use google keyword planner

    Surfside PPC Podcast Episode 20 - How to use google keyword planner
    May 27 2026

    *My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course
    **Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join
    ***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training
    ****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting

    Access premium content on:
    Patreon: https://www.patreon.com/cw/surfsideinbound
    YouTube: https://www.youtube.com/@Surfsideppc
    SKOOL: https://www.skool.com/surfsideppc

    Join the Surfside PPC Community: Get your specific questions answered
    Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.

    ---

    Mastering Google Keyword Planner for SEO and Ad Dominance

    Keyword research is the architectural foundation of digital scalability, yet most marketers undermine their growth by relying on "keyword guesswork" rather than empirical data. Identifying profitable search intent is the difference between capturing high-value leads and wasting budget on low-intent traffic. This episode breaks down how to leverage Google Keyword Planner (GKP) to eliminate uncertainty and build a data-backed roadmap for your search campaigns.

    We explore a strategic pivot toward a topic-focused SEO strategy, utilizing the GKP to engineer a content flywheel where podcasts, YouTube videos, and blog posts are synchronized around high-value search terms. This episode provides the framework for transforming the GKP from a simple discovery tool into a comprehensive business forecasting engine.

    Strategic Takeaways:

    A senior strategist views Google Keyword Planner not as a mere "list generator," but as a financial modeling tool. By analyzing bid ranges and competition levels, you can move from reactive planning to proactive ROI projections. This shift allows you to justify marketing spend by predicting specific outcomes—such as a $130 CPA and 46 conversions on a $6,000 monthly spend—before the first ad goes live.

    * How to distinguish between service-based and product-based search intent (e.g., "Lawnmowing services" vs. "Lawnmowers") so that you can navigate "two different Googles" and avoid paying for shopping-related clicks when you offer professional services.
    * How to leverage "Top of Page" bid ranges so that you can determine the true commercial value of a keyword; high volume is a vanity metric if the bid price is zero, indicating a lack of market viability.
    * How to calculate Customer Lifetime Value (LTV) against Cost Per Acquisition (CPA) so that you can ensure your campaigns are built for scalability and long-term profitability rather than just breaking even.
    * How to use competitor URLs for competitive intelligence so that you can reverse-engineer their entire keyword strategy and identify thousands of content gaps in under 10 seconds.

    This data-driven approach moves beyond abstract ideas into a tactical, chronological breakdown of the GKP interface.

    Timestamped Chapters:

    * 00:00 Intro: The Podcast-to-SEO Content Flywheel
    * 01:45 Beyond Discovery: The 4 Pillars of Google Keyword Planner
    * 02:50 The Lawnmower Trap: Identifying Service vs. Transactional Intent
    * 04:20 Why Search Volume is a Lie: (And What to Look at Instead)
    * 06:30 The Medical Billing Blueprint: Niche Targeting for High-Ticket Services
    * 09:15 The Math of Success: Forecasting 100 Clicks and Calculating ROI
    * 12:10 Turning Budget into Conversions: Using the Forecast Tool
    * 14:30 The Website Hack: How to Generate 2,500 Keywords in 10 Seconds

    Thanks to our monthly supporters
    • Dominic Law
    • Scott
    • Jürgen
    • Morgan Wells
    • skyefoot
    • Olga Fischer
    • Jesse Kassebaum
    • Gia Admin
    • Cindy
    • Lisa
    • Syed Ali
    • Domenico Mastroianni
    • Jeff Barnhart
    • AJ Burzuk
    • Jeff Abramovitz
    • Clay Cunningham
    • Ciprian Tepes
    • Fredrik Norlund
    • Ryan Meghdies
    • Stephen Revere
    • Mark Power
    • Maja Jurkovic
    • retlaw7
    • Desiree Horsey
    • Karthik A N
    • Santi
    • Deividas Paulauskas
    • Vivek Nayak
    Show More Show Less
    15 mins
  • Surfside PPC Podcast Episode 19 - Google Ads Keyword Research Made Easy

    Surfside PPC Podcast Episode 19 - Google Ads Keyword Research Made Easy
    May 12 2026
    *My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consultingAccess premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppcJoin the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.---Mastering Precision Keyword Research for Google AdsNiche B2B services and luxury e-commerce share a common enemy: the "broad reach" trap. Unlike local service businesses where "plumber near me" provides a clear path to conversion, industrial parts cleaning or high-end furniture require a surgical approach to keyword research. Standard tools often return generic suggestions that attract bargain hunters rather than business partners or luxury buyers.Stop wasting your ad budget on low-intent clicks. The difference between a "white bookshelf" and a "walnut mid-century bookshelf" is the difference between a $200 Walmart customer and a $2,000 West Elm lead. If you aren't capturing the specific intent behind the search, you are essentially subsidizing your competitors' market research.This episode explores the strategic shift from generic targeting to intent-based grouping using Google Keyword Planner. We analyze real-world examples, from industrial surface treatment to high-end office furniture, to demonstrate how to find keywords that actually convert. By the end of this discussion, you will understand how to move your campaigns from a "wide net" approach to high-conversion precision.Key Takeaways:Identifying "transactional search intent" is the bridge between a simple click and a loyal customer. Without this focus, high-end brands often find themselves competing for generic terms that don't match their price point or service complexity.* How to leverage URL-based research in Google Keyword Planner so that you can uncover technical, high-intent terms like "vapor degreaser machine" that competitors are already bidding on.* How to distinguish between "inspiration" searches and "transactional" searches so that you can protect your budget using negative keywords for commodity brands like IKEA or the "Billy bookcase."* How to use specific product attributes—like "walnut," "leather," or "mid-century"—to create hyper-relevant ad groups that yield higher Quality Scores.* How to categorize high-volume keyword lists into themed groups using AI so that your ad copy perfectly aligns with the user’s exact material and functional needs.These takeaways are discussed in depth during the following segments of the episode.Timestamped Chapters:Busy professionals need actionable insights without the fluff. Use these timestamps to navigate the strategic nuances of keyword discovery and campaign organization.* 00:00 — The B2B Complexity Trap: Finding the "Ecoclean" Keywords. Analyzing why niche industrial services require a technical research mindset to reach automotive and medical manufacturers.* 04:15 — The URL-Only Strategy: Forcing High-Margin Precision. This tactical shift allows you to bypass Google's broad site-wide themes and force the Keyword Planner to generate niche-specific data for high-margin service lines.* 07:30 — The $200 vs. $2,000 Intent Gap: The West Elm Case Study. Identifying why intent signals dictate whether you are competing for commodity buyers or capturing high-LTV luxury leads.* 11:00 — Attribute Targeting: Leveraging "Mid-Century" for Conversion. Why specific descriptors signal a buyer who has already moved past the discovery phase and is ready to purchase.* 14:15 — The Negative Keyword Shield: Filtering Out the "Billy Bookcase" Crowd. A strategic look at protecting ROAS by excluding low-margin commodity searches and DIY-related intent.* 17:00 — Organizing Chaos: AI-Driven Categorization. This process ensures your campaign structure mirrors the granular user intent discovered during the research phase, improving relevance and click-through rates. Thanks to our monthly supporters Dominic LawScottJürgenMorgan WellsskyefootOlga FischerJesse KassebaumGia AdminCindyLisaSyed AliDomenico MastroianniJeff BarnhartAJ BurzukJeff AbramovitzClay CunninghamCiprian TepesFredrik NorlundRyan MeghdiesStephen RevereMark PowerMaja Jurkovicretlaw7Desiree HorseyKarthik A N SantiDeividas PaulauskasVivek Nayak
    Show More Show Less
    20 mins
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