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Supported Living Essentials Podcast

Supported Living Essentials Podcast

By: Otis Pinnock
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About this listen

The Supported Living Essentials Podcast is for purpose-driven entrepreneurs, leaders, and changemakers building sustainable, impactful supported living services. Hosted by Otis Pinnock, each episode delivers practical steps, mindset shifts, and real-world strategies to help you create services that are compliant, compassionate, and profitable. Whether you’re starting out, scaling, or realigning—this is your space to build with purpose and make supported living work.Otis Pinnock Economics
Episodes
  • Authentic Impact: Turning Your Business Values into a Market Advantage | 0015 | Supported Living Essentials Podcast
    Sep 15 2025

    In this episode of the Supported Living Essentials Podcast, I tackle a challenge that quietly undermines even the most well-intentioned supported living organisations over time: the slow fading of core values.


    Most services start with passion, clear values, and a strong sense of purpose.


    But as pressure increases, teams grow, compliance takes centre stage, and survival mode kicks in, those values can drift into the background.


    This episode is about stopping that drift before it becomes decline.


    I explore why values don’t disappear overnight, but erode gradually when leaders stop modelling them, when new staff are inducted into systems rather than culture, and when policies replace meaning.


    Values, I explain, are not self-sustaining. They require attention, leadership, and deliberate action to stay alive.


    You’ll hear what it really means to have “enlivened values”, values that are visible in daily language, tested in real decisions, protected under pressure, and celebrated when staff live them out.


    When values are truly alive, they become the heartbeat of an organisation, something you can feel, not just read on a wall.


    I also share practical, real-world strategies leaders can use to keep values active for the long term, from modelling values consistently, to embedding them into meetings, recruitment, promotions, and performance reviews.


    I explain why values must be treated as non-negotiable, and how failing to protect them can slowly erode culture, morale, and ultimately service quality.


    This episode goes beyond compliance and gets to the heart of what supported living is really about: trust.


    Trust from families, commissioners, staff, and tenants.


    I explain how organisations that live their values consistently build stronger reputations, improve staff retention, create safer environments for tenants, and position themselves as leaders in the sector.


    I finish by guiding you through a simple but powerful values health check you can run with your leadership team to identify what’s thriving, what’s fading, and what needs deliberate attention right now.


    If you’re serious about building a supported living service that lasts, one that has integrity, resilience, and a soul, this episode will challenge how you think about values and leadership.


    This isn’t about writing better value statements.


    It’s about keeping them real, active, and alive in every decision you make.


    Click play and let’s make sure your values don’t just exist, but lead.

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    13 mins
  • Values in Action: How to Effectively Cascade Core Beliefs Across Your Team for Lasting Impact | 0014 | Supported Living Essentials Podcast
    Sep 8 2025

    In this episode, I break down one of the most overlooked competitive advantages in supported living: resting in your values.


    And no, I don’t mean slowing down.


    I mean operating from a place of clarity and conviction where your decisions, your culture, and your service are guided by principles you actually live by – not trends, not competitors, and not whatever the sector is shouting about this week.


    Supported living is crowded.


    Dozens of providers promise the same thing: quality care, good staff, nice properties.


    So how do commissioners, families, and communities truly decide who to trust?


    They look for authenticity.


    They look for consistency.


    They look at whether your values show up everywhere – in how you treat tenants, in how your staff speak to families, and in how you respond under pressure.


    In this episode, I explain why values are not a “nice to have” but a strategic advantage.


    When your business is anchored in genuine values, you stop second-guessing and start leading with confidence.


    You attract the right commissioners, reassure families, and give residents something far more important than a service: a sense of safety, dignity, and empowerment.


    I also walk you through a simple framework to transform your values from internal ideas into a market differentiator.


    You’ll hear:

    • How to articulate your values clearly (without relying on vague buzzwords).

    • How to embed them into recruitment, training, and daily routines so they’re actually lived.

    • How to communicate them confidently to staff, families, and stakeholders.

    • How to demonstrate them publicly through real examples and outcomes.


    Most importantly, I share why values give your business resilience when the sector gets tough.


    When funding pressures hit, inspections loom, or staffing becomes challenging, your values become the stabiliser that keeps you grounded and trustworthy.


    I round off the episode with a practical task: create a one-sentence values advantage statement for your business.


    Something that links what you believe to the difference you create in people’s lives.


    This is the sentence that will eventually shape your message, your brand, and the way people experience your service.


    If you want to build a supported living business that stands out naturally – not by shouting louder, but by standing firmer – this episode is worth every minute.


    Click play and let’s strengthen the foundation of your service from the inside out.

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    8 mins
  • Building the Foundation: Crafting Core Values That Shape the Heart of Your Business | 0013 | Supported Living Essentials Podcast
    Sep 1 2025

    In this episode of The Supported Living Essentials Podcast, I take the conversation on standards one step further.


    You’ve already defined your core values and built a strong foundation — now comes the real challenge: how do you make those values ooze through every corner of your organisation?


    A value written on a wall is just decoration.


    A value lived out daily — by leaders, managers, and frontline staff alike — that’s culture.


    In “Values in Action: How to Effectively Cascade Core Beliefs Across Your Team for Lasting Impact,” I break down the practical steps to ensure your values aren’t just something people talk about but something they feel, see, and live.


    Tenants should feel them in how they’re treated.


    Staff should see them reflected in leadership.


    Families and commissioners should hear them in your communication.


    Even inspectors should spot them in your policies and procedures.


    But here’s the hard truth: your team won’t live values you don’t live yourself.


    Culture starts at the top.


    That’s why I share six key strategies to help values flow through your organisation — from recruitment and induction to training, storytelling, and feedback loops — all designed to make your values a daily habit, not a forgotten slogan.


    I also challenge you to conduct a simple but powerful Values Audit with your team by asking:

    1. Which of our values feels most alive in our daily work?

    2. Which value feels more like a poster than a practice?

    3. What one change would help our values show up more clearly day to day?

    By the end of this episode, you’ll walk away knowing how to transform your values from words into actions that inspire trust, consistency, and excellence across your supported living service.


    If you’re ready to build a culture that truly reflects your beliefs and sets your organisation apart — press play and listen to the full episode now.

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    12 mins
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