Deanna Slade has spent nearly two decades watching Sunrise magic unfold, from the very first summers to today’s full-circle moments when former campers return as staff. She shares what “magic” really means at Sunrise: a place where children are seen as kids first, not patients, and where joy becomes something families carry home long after the camp day ends. Deanna also reflects on the real, measurable impact of camp, including confidence and resilience, through a story of a camper who stepped onto the Sunrise stage and later found the courage to join her school play. Topics Covered• Deanna’s Sunrise journey, from Art Director to VP of Camping and Related Serious • Defining “Sunrise magic” for campers, families, and staff• How camp creates a “regular kid” space and why that matters• Impact and outcomes: confidence, resilience, hope, and what families report over time• The “Sunrise Got Talent” story and a camper’s confidence breakthrough• Campers becoming counselors and the full-circle Sunrise cycle• Childhood as skill-building: social skills, patience, teamwork, coping, and more• Why Sunrise is a place of acceptance, tolerance, and authentic belonging• “Come see it” and why visiting a camp changes everything• One Sunrise family across every camp communityAbout Sunrise AssociationThe Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 69,000 children annually through day camps, in-hospital programs, and virtual platforms.Learn more at https://www.sunriseassociation.org/

In this deeply moving conversation, Bill Villafranco shares his remarkable journey from personal tragedy to profound impact. As trustee of the Virginia B. Toulmin Foundation, Bill has been a transformative force in Sunrise’s growth, championing initiatives from new camp openings to meaningful scholarship programs. He reflects on the moment that changed his life, how he honors Virginia's legacy through values-aligned giving, and why hope — not just as a word, but as a feeling — is at the heart of the Sunrise magic. This episode is a powerful reminder of what happens when love, purpose, and action come together.

Topics Covered:

• The origin story of the Virginia B. Toulmin Foundation and Bill’s role as trustee
• How a single conversation with Virginia shaped a $140 million philanthropic mission
• Bill’s personal journey following the loss of his son and his commitment to helping children and families
• Why Sunrise’s mission and leadership align so closely with the Toulmin Foundation’s values
• The impact of Sunrise camps on Bill’s own children and what it means to visit camp each summer
• The significance of the Virginia B. Toulmin Healthcare Scholarship and its legacy
• Launching a new women’s leadership scholarship within Sunrise — and why mentorship matters
• A life-changing week volunteering at Painted Turtle Camp and learning from a 10-year-old camper
• Reflections on hope, healing, and the emotional power of facing your fears
• Bill’s perspective on Sunrise’s future — and why he believes no child will be left behind

Links & Resources:

• Learn more about the 20 Summers of Sunrise Magic campaign → https://sunriseassociation.org/20-summers
• Learn about the Virginia B. Toulmin Foundation - https://www.toulminfoundation.org/

About Sunrise Association:

The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities — all completely free of charge. We serve nearly 69,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and innovative virtual platforms.

Learn more → https://www.sunriseassociation.org/

Steph has been part of Sunrise for 15 unforgettable summers. What began as a place of respite during her brother’s cancer treatment became a second home — filled with laughter, friendship, and healing. In this heartfelt conversation, Steph reflects on the early days of camp, the unique experience of being a sibling, and the moments that made her fall in love with Sunrise all over again — this time as a counselor. Her story is a beautiful testament to the long-lasting impact of Sunrise magic. Topics Covered: • Steph’s first summer at Sunrise in 2011 — when the camp was still being built • What it was like to be a young sibling during her brother’s cancer journey • Finding emotional support through a community of fellow siblings at camp • Her most vivid camper memory: rain, golf carts, and laughter • The story of a camper who changed her life as a counselor • What it feels like to return each year and watch campers grow up • Why Sunrise is a place where kids don’t have to talk about cancer to be understood • The joy of being the one screaming “welcome!” on the bus line • What “Sunrise Magic” means to Steph — and how she helps spread it every day • The transition from camper to counselor and the impact of staying connected • Commit to $20/month for 20 months and become a Magic Maker for children impacted by pediatric cancer → https://sunriseassociation.org/20-sum... About Sunrise Association The Sunrise Association brings back the joys of childhood to children with cancer and their siblings worldwide through the creation of inclusive day camps, year-round programs, and in-hospital recreational activities, all completely free of charge. We serve nearly 69,000 children annually across 14 summer day camps, 85+ weekly in-hospital programs, and virtual platforms. Learn more → https://www.sunriseassociation.org/