Do you feel stuck in your Pilates studio business, even though you’re working harder than everyone else?

If you’re:

1. Fighting tooth and nail to increase sales revenue
2. Struggling to generate consistent leads and retain current clients
3. Hustling 24/7 and worrying about burnout as a studio owner

…this episode is for you.

In this episode, Caroline takes a trip down memory lane with the 2007 film Music & Lyrics and unpacks the unexpected business and life lessons it offers—especially when it comes to mindset as a Pilates studio owner.

After five years in the fitness industry, Caroline shares what she’s learned about getting unstuck in business, and why mindset is often the missing piece when your Pilates studio growth feels stalled.

This episode is for Pilates studio owners who want to:

1. Break through plateaus in revenue and growth
2. Stop wallowing in self pity
3. Reframe the way you approach setbacks

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Is AI copywriting hurting your Pilates studio’s marketing?

Yes. AI copywriting is dead. In this episode, Pilates studio consultant Caroline Shackelford breaks down why relying on ChatGPT and other AI tools to write your studio’s content costs you views, lead generation and ultimately your time.

Drawing from her own experience in the fitness industry, Caroline explains why the human touch in your communications is so crucial to your studio's marketing strategy.

And as a bonus, we also touch on ways that you can use AI to save you time and energy as a Pilates studio owner.

DM me on Instagram or LinkedIn for more information on my consulting services.

Book a free audit call with me on Calendly

We talk about the number one thing that makes or breaks a studio in the first ever episode of Studio Reform: instructors.

Caroline Shackelford, Pilates studio consultant and instructor, speaks from her own experience in the fitness industry as to why instructors are so mediocre these days, and how you can fix it.

Spoilers: it comes down to energy, music and relationships.

DM me on Instagram or LinkedIn for more information on my consulting services.

Book a free audit call with me on Calendly