Noam is a marketing leader who has grown brands like Marmite, Pot Noodle, Andrex and Huggies.

In this episode we discuss:

• The need for caring leaders
• Managing a brand during a war
• Category expansion for heritage brands
• Working with Paddington Bear
• Evolving iconic brands
• Distinctive brand assets and early crowdsourcing of content
• Doing well by doing good - a case study from Andrex

Noam Buchalter

Noam helps turn around and accelerate established brands leveraging his 24+ years experience as a Marketing leader, from Unilever UK Local Jewels like Marmite and Pot Noodle, to $1bn international brands like Andrex and Huggies at Kimberly Clark EMEA.

He has experience in consultancy and PE owned businesses and takes a holistic, pragmatic and commercial approach to managing brands. With specialisms in Brand Strategy, Innovation and Shared Value (Sustainability & Social Impact), Noam delivers results through a care for performance leadership style that builds Marketing teams who are motivated, skilled and resilient.

Find Noam on LinkedIn

Strategy Sessions Host - Andi Jarvis

This is the last episode of Season 6 and it's been a hell of a ride! I've loved meeting some amazing people this season and I hope you've enjoyed it too. I'll be back in September with a new Season. Until then, enjoy the summer!

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/care-for-performance-leadership-with-noam-buchalter-strategy-sessions-podcast/

JP Castlin is an internationally recognised authority on strategy, a writer and keynote speaker.

In this episode we discuss:

• Why the world is complex not ordered
• Why the strategy process is flawed
• Complexity science and it’s practical application
• What most of the great strategic thinkers got wrong (think: Porter, Mintzberg, Rumelt, Drucker, Taylor, Martin… everyone!)

Find JP on LinkedIn

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

You'll also find Andi on LinkedIn or Instagram.

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands.

In this episode we discuss:

• • Learning that personal development isn’t selfish
  • Re-branding and differentiation as the market leader
  • Evolving Rightmove’s income streams
  • Ensuring people remain central to the brand
  • Why emotion matters in b2b marketing
  • Why customer complaints are like a big dog
  • Marketing Lessons from theatre
  • The importance of ‘Interactive WTFs’

Colleen Babcock

Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.

She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring..

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/