Storytelling & Copywriting
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Storytelling & Copywriting
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About this listen
People buy things after they read words that convince people to buy things.
You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of having compelling copy and now he sees poor copy everywhere. He hired Victoria, she worked her magic with words, and now you've got to meet her.
This is all about story and the role you play in your own.
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