In this episode of Stories Build Businesses, story and strategy coach Megan Wright shares more of the story behind her work, how she got here, and why she cares so much about the role story plays in business.

She takes you through her path from teaching, to the charity sector, to working in mental health, and how across all of those spaces, one thing kept showing up again and again: story.

But not as something you just tell. As the thing that helps people actually understand.

Because one of the things Megan sees all the time is this, business owners who know they’re different, who know they bring depth and care and a unique way of working… but find it hard to communicate that in a way that other people can clearly see.

So this episode gently reframes story as something much more than content. As the bridge between what you do and why it matters.

This conversation is for values-driven entrepreneurs who know there’s more depth to what they do than they’re currently able to explain and want people to not just hear what they do, but truly get it.

In this episode, you’ll hear about:

• How Megan’s path into business has been anything but linear and why that actually matters
• Why story plays such a powerful role in building connection, clarity, and trust
• The difference between being different… and being understood

If this episode resonated, share it with someone who knows they’re different but struggles to explain why and subscribe for more conversations about story-led strategy, sustainable marketing, and building a business that’s uncopyable and aligned.

✨ Explore Uncopyable

If you’re listening and thinking, “I know there’s more to what I do than I’m currently able to put into words”…

Uncopyable is where we explore the stories, experiences, and perspectives that shape how you work and turn them into messaging that helps people actually see your difference and understand your value.

https://storiesbuildbusinesses.com/get-uncopyable-coaching

✨ Connect with Megan:

https://www.instagram.com/the.megan.wright/

In this episode of Stories Build Businesses, Megan Wright is joined by copywriter and founder of The Hook Book, Sam Johnson, for a conversation about creativity, curiosity, and what actually helps entrepreneurs move forward.

Together, they explore the gap between consuming information and actually using it and why more content, more ideas, and more noise often make business feel harder, not easier.

Sam shares how his own short attention span and experience as an entrepreneur led him to create books that can be read in under an hour, designed to be accessible, engaging, and actually useful. The conversation moves beyond books into a wider discussion about how we learn, how we create, and what really drives progress in business.

They also explore the role of story in shaping how we work, the balance between passion and profit, and the realities of building a business when motivation, confidence, and external validation fluctuate.

This episode is a reminder that building a business isn’t about doing more, it’s about understanding what matters, staying curious, and creating in a way that works for you.

In this episode, you’ll hear about:

• Why more information isn’t always the answer and how simplicity creates clarity
• How your story, curiosity, and lived experience shape the way you build your business
• The reality of motivation, self-doubt, and staying consistent when you’re working for yourself

If this episode resonated, share it with someone navigating the noise of online business, or come and tell me what stood out to you.

✨ Connect with Sam / The Hook Book: https://www.instagram.com/thehookbookofficial/

✨ Connect with Megan: https://www.instagram.com/the.megan.wright/ https://storiesbuildbusinesses.com/

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why About pages are one of the most overlooked parts of a website and how they quietly shape trust, connection, and buying decisions.

While many business owners treat their About page as a simple biography or a box to tick, Megan reframes it as a powerful relationship-building tool. She shares how your About page helps people understand your thinking, your perspective, and why you are the right person to support them, often before they ever look at your offers.

This conversation is for values-driven entrepreneurs who want to build trust with their audience, stand out in a crowded market, and create a website that genuinely connects rather than just informs.

In this episode, you’ll hear about:

• Why most About pages are underutilised and how they miss key opportunities to build trust

• The five questions every strong About page should answer

• How your story becomes your differentiator in a crowded coaching or service-based market

If this episode resonated, share it with someone refining their website or messaging and subscribe for more conversations about sustainable marketing, story-led strategy, and building a business that’s uncopyable and aligned.

✨ Explore the About Audit

https://storiesbuildbusinesses.com/about-page-audit

✨ Connect with Megan:

https://www.instagram.com/the.megan.wright/