Most roofers fight an uphill battle on trust. Carrie Moreau decided the answer was a cape. As "the Roofing Wonder Woman" behind Certified Best Roofing in Central Florida, she runs a business that pulls 90% of its revenue from in-person networking, in an industry where most companies spend 10% of revenue on SEO.

What we cover:

• The two-business-card system: when the cosplay card comes out, when the standard one does, and why both belong in her wallet
• Why "Wonder Woman" works as a trust signal in an industry that gets lumped in with used car sales
• The 8-minute rule Carrie uses to stay open to every entrepreneur without burning out
• Why referrals "have babies, grandchildren, and great grandchildren," and how she tracks tier 1 through tier 4
• Caitlin's reframe: Carrie didn't try to become someone she wasn't, she just paired who she already was with something the world already recognized

The One Thing: You don't have to become someone else to stand out. Find one thing that's already true about you, pair it with something universally recognized, then lean in with conviction. The detractors will be loud. The opportunities will be louder.

Carrie Moreau is co-owner of Certified Best Roofing and host of the Wonder Women Who Build podcast, serving all of Central Florida. Call or text the Roofing Wonder Woman at 407-602-3363.

If this one got you thinking about how you show up, send it to a business owner who's still blending in.