Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
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Stop Selling, Start Helping: Derek Weeks On Building Unfair Mindshare
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About this listen
In this episode of Beyond the Brief, Chris Perkins interviews Derek Weeks, CMO of Katalon, discussing his extensive background in B2B software and marketing. Derek emphasizes the importance of purposeful marketing, community engagement, and building trust with audiences. He shares insights from his experience creating the All Day DevOps community initiative, the role of empathy in marketing, and the significance of authenticity in connecting with customers. Derek also discusses his book, Unfair Mindshare, and how Katalon has achieved remarkable growth in the software testing market.
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