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Social media can feel like the only way to grow a real estate business, but what if the fastest path is still the oldest one: being visible, talking to people, and following a simple plan. We sit down with Sheila Howell, a real estate professional and mentor, to get practical about what actually helps new agents build momentum, especially when they’re balancing another job, a family, and a packed calendar.

We get specific about real estate lead generation and the numbers that matter. Sheila breaks down why you have to start at the top of the sales funnel, then track a few clean metrics you can act on, like meaningful conversations and conversion rate. We talk open houses as a real business strategy: how newer agents can get the opportunity to host, how to market beyond the MLS with Facebook and Instagram, when door knocking makes sense, and why “too much traffic” can still hurt if you can’t connect with people.

Then we zoom out to the long game: building trust in your community. Sheila shares ideas like PTA, church, local events, and even hosting face-to-face workshops at the library to position yourself as a helpful local expert. We also cover self-management habits like calendar blocking and Sunday planning, and we end with a reminder every entrepreneur needs: avoid shiny objects and stay focused on the few strategies that move the needle.

If you’re a new real estate agent, a team leader, or anyone building a commission-based business, this one is packed with actionable tactics. Subscribe, share it with an agent who needs clarity, and leave a review, then tell us: what’s the one strategy you’re committing to for the next 30 days?

The Personal Operating System Course will help you become more focused, efficient and effective in your work. The Course will be available on June 25th! Here's the good news: it is a $199 value we're releasing initially for only $27. Link to the course on June 25th!

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