Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025
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Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025
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About this listen
In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt.
You’ll learn:
- What Google AI Overviews are and how they affect traditional search ads
- Why zero-click SERPs are reducing ad impressions and increasing CPCs
- Which industries are most impacted, and what the data reveals
- How to target long-tail keywords that avoid AI summary triggers
- Why schema markup, brand authority, and smart bidding are key in 2025
- Which alternative traffic channels can balance your ad strategy
Whether you’re in healthcare, retail, or finance, this episode will show you how to stay competitive—even as AI changes the search landscape.
Blog Link: Creating High-Performing Lead Magnets for Online Campaigns
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