Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound

Watch Full Video Episode

In our Episode Today:

I begin with a recollection of my grandfather, Pat O'Neill. When clients were trapped at a less-than-forthright shop (or any business) with increasing costs, he referred to this as "an elevator ride."

This episode builds on our awareness that such rides are still a reality in the industry today.

In episode 77 we discussed a values-based client education model that shops can adopt to avoid putting their clients through the stress of interactive subsequent approvals.

This episode is about equipping clients with four questions to help protect themselves!

Four Questions that STOP the Elevator Ride:

Question 1: "Have you looked over the whole vehicle?

Question 2: "Are there any other fnidings, or is this all you found in your inspection?"

Question 3: "Are there any common problems on these vehicles you expect to find during this repair?"

Question 4: "If you find something in the course of repairs, what will you do?"** or “Is this the final cost?”

I explain how each of these is an important element to ask BEFORE you give your first “YES” for repairs.

The key for our listeners is this-

For Repair Facilities: Don’t withhold information. Be earnest and forthright on all things.

For Motorists: Stopping the elevator ride isn’t about skepticism. It's about gathering patient information so you can give your best yes. Make an informed buying decision.

Our Word of the day:

Earnest

Adj

Definition: Proceeding from or characterized by an intense and serious state of mind. Sincere. Genuine. Not joking or playful.

Sincerely,

Craig O’Neill

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

1. Email Craig O'Neill: speakup@craigoneill.net
2. Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound

Watch Full Video Episode

In our Episode Today:

I’m joined by our producer, Tracy Capriotto! I’ve been in conversation with Tracy on the topic of the social media delete I did in the middle of last year, and I’ve been pretty happy with that choice!

Fortunately, Tracy also managed a break from social media as well, and maintained it since her return from the “Carm Cruise.” She shared some valuable insights in her recent pull-back from social media applications - helped by a choice to abstain from the “internet package” while on the recent voyage!

In our conversation, Tracy shares what she has learned in this time, now that she has engaged social media with far greater intentionality, self-discipline, and heightened awareness.

The Word for the Day:

Sovereignty

Noun

Definition: Complete authority and control over your own domain.

In Context: We usually hear this word in political discussions—national sovereignty, territorial sovereignty. But today we're talking about personal sovereignty—specifically, sovereignty over your attention.

Listen in particular to what Tracy says about her smart watch…

I know you’ll find Tracy’s insights incredibly valuable, and it is my hope that she will inspire you to consider how you too can redefine the nature of your relationship with social media, and other technological distractions.

Sincerely,

Craig O’Neill

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

1. Email Craig O'Neill: speakup@craigoneill.net
2. Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, InBound

Watch Full Video Episode

In Our Episode Today:

I had some recent conversations that heightened my awareness to a sales approach that, I feel, give me as much discomfort as it does clients in any repair facility.

I wanted to take the time to talk about my most hated experience in the transmission shop - having to call clients with subsequent findings AFTER they had already authorized initial repairs.

My discomfort lately… was hearing about a sale approach that treated that scenario as an ideal, rather than a failure.

My approach I feel is relatively unlabeled - but I would call it a values based client education model. I lay out the core elements of how I see our professional responsibility, how I communicate it, and how I see the most important closing ratio being measured by my own eye-lids when I go to sleep at night.

Our Word of the Day:

ASYMMETRY (noun)

Definition: A lack of equality or balance between two things; when one side has more of something than the other.

Used in a sentence: "Information asymmetry exists in automotive service because shops have expertise and diagnostic capability that customers don't possess—the question is whether you use that asymmetry to serve or to control."

My hope - is that you wont take a “shortcut to yes” but instead you’ll stay on the straight and narrow path of professional responsibility - truly council and advise with all the information you can learn and share - and avoid painful surrpises for your clients.

Sincerely,

Craig O’Neill

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

InBound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

1. Email Craig O'Neill: speakup@craigoneill.net
2. Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.