What turns a once-off buyer into someone who keeps coming back?

Charné Munien, Strategy Director at RogerWilco, has spent years around the world helping brands build customer experiences people genuinely want — and in this episode we put her in the hot seat to explain why CX deserves a slice of your limited time and budget.

We get into what "customer experience" really means beyond the buzzword, why a CMO or head of marketing should treat CX as a growth lever rather than a nice-to-have, and how to build something irresistible without a global-brand budget.

If this one has you looking hard at your own customer experience, our free Honest Marketing Audit asks the same kind of questions. Download it free

Connect with Charné on LinkedIn

Want the room where conversations like this carry on every day? That's the SA Marketers' Circle — a WhatsApp community for South African marketers to think out loud together. Join at the early-bird rate (R100/month, locked in for life) here.

Connect with Terence on LinkedIn

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We all know that marketing departments are getting smaller, but how does a head marketing cope when they ARE the marketing department?

Amy Hopkins had this experience as head of marketing for Africa Padel (she's has since moved to a new role), so I wanted to understand how she used AI tools strategically, while focusing on building deeper relationships inside and outside of the business.

Our chat had some real perspective shifts for me, and I think it will do the same for you.

Follow Amy on Linkedin here: https://www.linkedin.com/in/amy-hopkins-8725631a/

Join the SA Marketers' Cicle here: https://www.samarketerscircle.co.za/

Connect with me on Linkedin here: https://www.linkedin.com/in/terence-mentor/

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Free guide: The Solo & Lean Marketer's Field Guide

If Amy's "department of one" reality sounds familiar, we've gathered the most practical ideas from across the show into a field guide for marketers who are the whole team. Download it free: https://www.samarketerscircle.co.za/podcast-field-guide.html?utm_source=podcast&utm_medium=podcast&utm_campaign=field-guide

And if you want the room where conversations like this happen every day, that's the Circle: samarketerscircle.co.za

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It’s not often you get a chance to get insight from a marketing professional at the end of her career, so this was a huge opportunity to tap into the deep experience that comes with the winding journey of marketing leadership.

This episode is full of key takeaways that make it essential listening for current and future marketing leaders!

Connect with Melanie here

Follow me on Linkedin here

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