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Sold Out Events

Sold Out Events

By: Zach Hesterberg
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Summary

Imagine every event packed and profitable. On Sold Out Events Podcast, Zach Hesterberg gives coaches and experts the system to plan, host and scale virtual challenges, bootcamps and events into 6- and 7-figure days.2025 Sold Out Events Christianity Economics Leadership Management & Leadership Marketing Marketing & Sales Spirituality
Episodes
  • Why your team isn't performing (hard truth)
    May 15 2026

    In today’s episode Zach Hesterberg is going deep into “leadership standards” and their critical role in empowering entrepreneurial teams, especially for coaches and consultants. If your team’s work ethic, drive, or results aren’t where you want them, this episode reveals why the root cause may lie in your own leadership habits.

    You’ll discover how your actions, character, and skillset serve as the blueprint your team models every day. Zach shares actionable insights on conducting honest audits of your standards in three vital areas: personal character and values, critical skill sets (both hard and soft skills like marketing, sales, communication, and AI tools), and unwavering work ethic. Through personal stories, practical advice, and scripture, Zach illustrates why you can’t demand what you don’t demonstrate, and how raising your own standards brings out the best in everyone around you.

    Whether you lead a small virtual team or a large organization, you’ll learn simple steps to set a positive example, foster a culture of growth, and achieve breakthrough results as a leader in the coaching and consulting space.

    Zach covers:

    How leaders set organizational standards by example

    Why team performance mirrors leader’s actions

    Character, skills, and work ethic categories

    Consistency and focus in leadership important

    Leaders must build skills alongside team

    Spiritual perspective on stewardship and influence

    Actionable self-audit for organizational improvement

    Timestamps:

    00:00 Understanding character and values

    05:59 Staying focused and consistent

    08:06 Learning AI alongside my team

    12:25 Learning alongside your team

    15:45 Improving team performance together

    Book a free event discovery call at paidevents.com

    Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

    Youtube: @zachhesterberg

    Instagram: instagram.com/zachhesterberg/

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    18 mins
  • Why Teaching TOO MUCH Is Killing Your Sales
    May 12 2026

    Are you teaching too much in your sales presentation? In this episode of Sold Out Events, Zach Hesterberg, Founder of paidevents.com, shares his proven strategies for coaches, consultants, and entrepreneurs looking to master the art of selling from stage and maximize sales during live presentations.

    Discover why teaching too much “how” content can actually repel potential clients, and learn the optimal balance between providing value and empowering action. Zach dives deep into the psychology behind educational presentations, explaining why focusing on the “what” and “why”, instead of overwhelming audiences with step-by-step details, is the key to enrolling more high-ticket clients and growing your business. You’ll also get actionable tips on building trust, leveraging storytelling, and using powerful frameworks that set you apart in the competitive world of virtual events.

    Whether you’re preparing for your next webinar, paid challenge, or live stage event, this episode will equip you with the tools and mindset needed to generate explosive results and cultivate a magnetic buying environment. Don’t miss these practical insights from an expert who’s helped countless entrepreneurs transform their presentations into client-generating machines!

    Zach covers:

    How much content to teach in presentations

    Dangers of over-teaching “how” content

    Teaching “what” and “why” for conversions

    Creating desire and future vision

    Proof, stories, and relatability

    Delayed sales from free over-teaching

    Paid engagement drives accountability

    Timestamps:

    00:00 Balancing Content in Sales Presentations

    05:32 Why teaching everything is ineffective

    07:13 Presenting the real solution

    10:33 Improving presentation effectiveness

    About Zach Hesterberg:

    Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

    Book a free event discovery call at paidevents.com

    Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

    Youtube: @zachhesterberg

    Instagram: instagram.com/zachhesterberg/

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    13 mins
  • How to Prepare for Growth in Business (Biblical Principles)
    May 8 2026

    Are you praying for more clients, greater revenue, or abundant opportunities in your business, but not seeing the results? Today, Zach Hesterberg, dives deep into why preparation and building strong business systems are essential for experiencing true multiplication and overflow.

    Drawing from the story of the widow in 2 Kings 4, Zach highlights how abundance is directly tied to your capacity and readiness to receive, mirroring key principles from scripture for entrepreneurs. This episode also unpacks the dangers of poorly stewarded abundance and how faith-driven planning sets you up for sustainable success.

    Don't miss actionable advice on how to build business “containers” for the blessings you’re believing for, insightful biblical lessons, and an uplifting prayer for your entrepreneurial journey.

    Zach covers:

    Preparing to receive business growth

    Biblical principles of abundance

    Building capacity before increase

    Systems and fulfillment readiness

    Faith as proactive preparation

    Dangers of unprepared abundance

    Timestamps:

    00:00 Preparing for business growth

    06:21 Prayer for business growth

    Book a free event discovery call at paidevents.com

    Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

    Youtube: @zachhesterberg

    Instagram: instagram.com/zachhesterberg/

    Show More Show Less
    7 mins
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