In this feature episode of Social Media Decoded, Michelle Thames introduces her philosophy shift around visibility, marketing, and sustainable growth. She explains why doing less, not more, is the new power move and how entrepreneurs, professionals, and creatives can stay visible without burning out.

This episode reframes daily content, consistency, and promotion and shows why clarity, curation, and strategic visibility matter more than hustle.

• Why hustle-based visibility leads to burnout
• The difference between daily content and daily promotion
• Why clarity beats consistency in modern marketing
• How CEOs and leaders curate visibility instead of chasing it
• What strategic visibility actually looks like in 2026
• How to build trust without being constantly online

• Creating content with intention instead of pressure

• Visibility does not require constant performance
• Posting more does not equal promoting better
• Clarity allows content to work harder for you
• Curated visibility builds authority and ease

• Sustainable marketing starts with strategy, not volume

• Entrepreneurs who feel exhausted by content demands
• Professionals building thought leadership
• Creatives who want visibility without burnout
• Business owners shifting from hustle to strategy

• Leaders who want long-term authority and impact

If this episode helped you rethink visibility, follow Social Media Decoded for daily conversations on marketing, clarity, and community-led growth.

If you’d like to support the podcast, you can use Buy Me a Coffee to help keep these conversations going.

Michelle Thames is a marketing strategist, podcast host, speaker, and community builder with over 15 years of experience in digital marketing, visibility strategy, and brand growth. She helps entrepreneurs and professionals build sustainable visibility ecosystems that convert without burnout.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if one DM… one cease-and-desist… or one copyright flag could shut down everything you’ve built online?

In this episode of Social Media Decoded, Michelle sits down with Kailey Jacomet, founder of Brand Law Boutique, to break down the real legal risks creators, influencers, and online business owners face—often without even realizing it.

If you post, sell, collaborate, or build community online, this episode is a must-listen.

• Why one Instagram report or DM from a lawyer can shut down your business overnight
• The #1 trademark mistake entrepreneurs make before launching a brand
• The real difference between and (and why it matters more than you think)
• A 60-second name search checklist to avoid expensive rebrands
• How creators unknowingly cross copyright lines with reels, audios, and reposts
• Why “fair use” doesn’t always protect you on platforms like Instagram or TikTok
• What brands can legally do with your name, image, and content if your contract is weak
• The non-negotiable clauses every influencer and creator should look for (or demand)

• The one legal template every online business should invest in first

• How to protect your brand before it scales
• How to avoid being bullied by bigger companies
• How to collaborate confidently without signing your rights away

• How to stay visible, profitable, and legally protected

• Contract templates + website policies
• Trademark education + legal planning tools

• Exclusive listener discount (code in episode description)

If this episode saved you from a future legal headache (or a five-figure mistake), screenshot it, share it, and tag @michellelthames + @kaileyjacomet with your biggest takeaway.

Post proudly. Sell smart. Protect your brand at all costs.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: does it actually build brands, or just inflate engagement? Drawing from years of experience in marketing, visibility, and personal brand strategy, Michelle explains why ragebait works, when it hurts your credibility, and who should avoid it altogether.

This episode helps entrepreneurs, creators, and business owners understand how to stand out without sacrificing trust, authority, or long-term growth.

• What ragebait content actually is
• Why ragebait performs well on social media platforms
• The psychology behind outrage and engagement
• When ragebait damages brand trust and credibility
• The difference between thought leadership and clickbait
• Who ragebait works for and who it hurts
• How to build visibility without relying on controversy

• Why clarity and positioning matter more than attention

• Ragebait drives engagement, but not always conversion
• Attention without trust does not lead to clients
• Decision-makers buy clarity, not chaos
• Thought leadership challenges ideas without eroding credibility

• Strategic visibility outperforms short-term virality

• Entrepreneurs building personal brands
• Creators who want authority, not just engagement
• Business owners tired of chasing algorithms
• Coaches, consultants, and service providers

• Brands focused on long-term growth and trust

If you want support building visibility that attracts aligned clients instead of just attention, join the Collective for ongoing strategy, feedback, and proximity. https://michellethames.com/elevate-and-empower-collective

Follow Social Media Decoded for daily conversations on marketing, visibility, and brand growth.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.