Everyone is talking about AI.

But most creators, entrepreneurs, and business owners are making one major mistake: they’re asking AI for personalized business advice without giving it access to the information it actually needs.

In this episode of Social Media Decoded, Michelle Thames breaks down one of the most exciting announcements from the KIT Craft + Commerce conference: MCP (Model Context Protocol) and what it means for creators, marketers, and business owners.

Don’t worry—this isn’t a technical episode.

Michelle explains MCP in plain English and shares how connecting tools like ChatGPT, Claude, and Gemini directly to your email marketing platform could completely change the way you make business decisions.

Instead of generic AI answers, imagine getting insights based on your actual audience, subscribers, and business data.

From identifying your most engaged subscribers to creating smarter email campaigns and automations, this episode explores how AI is becoming more useful, more personalized, and more actionable for creators.

If you’ve ever wondered how AI can help you grow your audience, email list, and business without feeling overwhelmed by technology, this episode is for you.

• What MCP is and why creators should care • Why most people are using AI incorrectly • How AI becomes more powerful when connected to your business data • The difference between generic AI advice and personalized insights • Why email marketing still matters in the age of AI • How creators can use AI to better understand their audience • Why your email list is one of the most valuable assets you own • The future of AI-powered marketing for entrepreneurs and creators

Followers are borrowed. Subscribers are owned.

Better data leads to better decisions.

AI isn’t replacing great marketers—it’s helping them make smarter decisions faster.

The future belongs to creators who own their audience.

Instagram: @MichelleLThames

If this episode was helpful, send Michelle a DM with the word KIT and let her know your biggest takeaway.

• Kit Email Marketing Platform • ChatGPT • Claude • Gemini • KIT Craft + Commerce Conference

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the most valuable skill of the next decade isn’t content creation, AI, or automation?

What if it’s community building?

In this episode of Social Media Decoded, Michelle Thames explores why community builders are uniquely positioned to thrive in a world increasingly shaped by artificial intelligence, automation, and digital connection. While technology continues to evolve, one thing remains true: people still crave belonging, trust, relationships, and meaningful human connection.

Michelle shares what she’s learning through building Coffee & Connections, community walks, curated dinner experiences, The Collective, and her upcoming Connected & Paid event. She explains why the future belongs to those who know how to bring people together and why relationship capital may become one of the most valuable assets you can build.

If you’re a creator, entrepreneur, leader, or business owner looking to build something that lasts, this episode is for you.

In this episode, you’ll learn:

• Why AI and automation are increasing the value of human connection • The growing loneliness epidemic and what it means for business • The difference between building an audience and building a community • Why relationship capital matters more than ever • Lessons from Coffee & Connections, The Walk, and The Dinner Series • How community creates opportunities that content alone cannot • Why community leaders are becoming the most influential people in business

Key Quote:

“Community leaders are the new influencers.”

Connect with Michelle:

Instagram: @MichelleLThames

DM the word COMMUNITY to continue the conversation.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I almost didn’t go to the KIT Craft + Commerce conference.

Before the trip, I was overwhelmed, anxious, questioning everything, and honestly wondering if I should stay home and work instead. But what happened after I got in the room reminded me of something I deeply believe:

Visibility is bigger than social media.

In this episode of Social Media Decoded, I’m sharing the real lessons I learned at the KIT Conference in Boise—from meeting creators in real life, hearing powerful talks from leaders like James Clear and Jay Papasan, giving James Clear my book (!), and realizing that the biggest opportunities often happen outside of social media and inside real conversations.

Because here’s the truth:

At a certain level, opportunities don’t come from algorithms. They come from relationships.

In this episode, we’re talking about:

Why I almost skipped the conference Anxiety, overwhelm, and showing up anyway What happened when I gave James Clear my book My biggest takeaway from Jay Papasan’s talk Why relationships matter more than follower count The power of getting in the right rooms Why proximity is one of the most underrated visibility strategies How real conversations lead to partnerships, referrals, and opportunities

Key takeaway from this episode:

“The biggest shift wasn’t what I learned on stage. It was what happened in the conversations.”

If you’ve been feeling stuck in business, overwhelmed with content creation, or wondering why visibility isn’t translating into opportunities—this episode is for you.

Because sometimes your next level isn’t another strategy.

Sometimes it’s the room.

Connect with Michelle: DM the word ROOM on Instagram @MichelleLThames

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.