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Smarter Podcasting: Making Podcasts Better

Smarter Podcasting: Making Podcasts Better

By: Seven Million Bikes Podcasts
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About this listen

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.


Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.


The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.


Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you.


Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

© 2026 Smarter Podcasting: Making Podcasts Better
Education
Episodes
  • PodPast: How To Name A Podcast – 10 Tips!
    Apr 16 2026

    Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting, where I share 10 essential tips for finding the perfect name for your show.
    Your podcast name is the first thing that potential listeners will see, hear, and remember about your show. It’s important to choose a name that represents your brand, your message, and your style.
    If you haven't come up with your show's name, don’t worry, I’ve got you covered!

    Key Talking Points:

    • The importance of a niche-specific name
    • How to keep it short, memorable, and impactful
    • Using humor or alliteration to make it stand out
    • Testing potential names with friends and family
    • Incorporating relevant keywords for better SEO
    • Checking name availability to avoid legal issues

    Download my Name Checklist!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Show More Show Less
    32 mins
  • PodPast: How To Grow Your Podcast - 25 Tips In 25 Minutes
    Apr 9 2026

    Are you struggling to expand your podcast audience and take your show to the next level? You're in the right place! In this episode, Niall Mackay reveals 25 actionable growth hacks designed to build your audience and strengthen your connection with your community—all within just 25 minutes.

    Niall covers a range of strategies to boost your podcast’s visibility, enhance listener engagement, and leverage your content for maximum impact. Whether you're looking to increase your downloads, attract new listeners, or deepen your connection with your existing audience, this episode offers practical tips and insights to help you achieve your goals.
    Key Talking Points

    • Define Your Audience: Create a detailed listener persona to tailor your content effectively.
    • Be Consistent: Stick to a regular posting schedule and maintain high content quality.
    • Optimize for SEO: Use SEO strategies, including a well-optimized website and keyword research, to boost discoverability.
    • Engage Your Audience: Build a community through active listener engagement and feedback.
    • Utilize Guest Appearances: Appear on other podcasts and collaborate with others to reach new listeners.

    Discover this top strategy and learn how to implement it to accelerate your podcast’s growth. Listen now!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Show More Show Less
    35 mins
  • PodPast: How To Build Trust And Connection With Your Audience, With Mark Steadman
    Apr 2 2026

    Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting, Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and crafting content that truly resonates.
    Discover the key principles that can help you build trust, attract new listeners, and keep your existing ones coming back for more. Whether you're a seasoned podcaster or just getting started, you won't want to miss this engaging and informative conversation.
    Sneak-peek moments you don’t want to miss in the full episode:

    • The “Golden Rule” of respecting your listener’s time and how it directly relates to your podcast’s success
    • Crafting the perfect listener persona to understand their needs and interests
    • Our step-by-step guide on turning an average podcast title into an attention-grabbing one that stands out
    • Repurposing content gems: efficient ways to renovate your podcast without reinventing the wheel
    • The great episode numbering debate, and how the Apple Podcasts interface update changes things

    When creating content and to foster long-lasting relationships with your audience put your listeners first. Trust me, it's worth it! So, go on and give it a listen now!

    Send a text

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Send us Fan Mail

    Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

    Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

    Sign up for Descript now!

    Need a stunning new logo for your brand? Or maybe a short animation?
    Whatever you need, you can find it on Fiverr.
    I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    Show More Show Less
    51 mins
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