Small Business Sorted Podcast with Kay & Crystal cover art

Small Business Sorted Podcast with Kay & Crystal

Small Business Sorted Podcast with Kay & Crystal

By: Kay Godfrey & Crystal Petzer
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Running a small to medium business doesn't have to feel like chaos. Business Sorted is the podcast for Australian small business owners who want less stress, more clarity, and a business that actually works for them.


Hosted by business growth coach/business advisor Crystal Petzer and bookkeeper Kay Godfrey, each episode pairs real-world strategy with practical financial know-how. No jargon, no fluff, just straight-talking advice from two women with over 40 years of combined experience helping businesses thrive.


Crystal brings 30 years of hands-on business experience, from opening her first service station to managing over a thousand franchises across Australia. She now coaches small business owners to grow with clarity and confidence.


Kay is the Northern Beaches bookkeeper who helps DIY business owners get their numbers right, stay compliant, and finally understand what their finances are telling them.

Together, they tackle the real reasons small businesses struggle: cashflow confusion, pricing fears, burnout, people problems, and the systems holding you back. Every episode delivers practical takeaways you can act on this week, wrapped in honest conversation and the occasional laugh.


If you've ever thought, "I'm busy, but I'm not getting ahead," this one's for you.

© 2026 Small Business Sorted Podcast with Kay & Crystal
Economics Leadership Management Management & Leadership
Episodes
  • Getting the most our of your accountant (Radio Version)(Eps9)
    Jun 29 2026

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    Most business owners only see their accountant at tax time — and it’s costing them clarity, confidence, and profit. In this episode, Kay and Crystal break down what your accountant should be helping you with, how often you should meet, and the key numbers every business owner must track to stay in control.

    We share real stories (including the million‑dollar business that didn’t know if it was making money), the difference between bookkeepers and accountants, how AI is changing reporting, and why clean, up‑to‑date books are non‑negotiable.

    You’ll learn:

    • What accountants actually do — and what they don’t
    • How often you should meet with yours
    • The three numbers every business owner must know
    • Why your business structure matters
    • How to ask better questions so you get better advice

    If you’ve ever walked out of an accountant meeting thinking, “I still don’t get it,” this episode will change that.

    Connect with us:
    Crystal Petzer - https://businessgrowthcoach.com.au/
    Kay Godfrey - https://upupandaway.net.au/

    Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
    Email us - radio@businessgrowthcoach.com.au

    Facebook - https://www.facebook.com/profile.php?id=61590811295505
    Instagram - https://www.instagram.com/small_business_sorted/

    If this episode hits home, share it with a business owner who needs to hear it.

    Show More Show Less
    46 mins
  • From Chaos to control-how automation transforms your business (Eps3) (Video)
    Jun 26 2026

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    In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest game changers for any small business.

    They share a real story of a trades business owner who was waking up stressed, couldn't get invoices out, and had everything scattered across whiteboards and paper. They walk through what changed when he moved to a job management system, and why so many business owners start using new software but never fully commit to it.

    If everything in your business lives in your head and you're up at 2am remembering things you forgot, this one's for you.

    In this episode, we cover:

    • Why whiteboards, diaries, and spreadsheets only get you so far
    • The real reason most people give up on new systems (and how to avoid it)
    • How job management tools like Tradify and ServiceM8 can save you hours every week
    • Why using a system halfway is almost worse than not using one at all
    • How tools like Dext take the pain out of receipts and expenses
    • The link between accurate data and knowing your profit per job
    • How AI in tools like Xero is already changing the game for small business
    • Why having everything in your head is one of the biggest risks in your business

    The key takeaway: automation isn't about replacing people. It's about getting in control of your data, your time, and your future.

    Find your no charge Checklist on Automation at https://businessgrowthcoach.com.au/resources/

    Connect with us:
    Crystal Petzer - https://businessgrowthcoach.com.au/
    Kay Godfrey - https://upupandaway.net.au/

    Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
    Email us - radio@businessgrowthcoach.com.au

    Facebook - https://www.facebook.com/profile.php?id=61590811295505
    Instagram - https://www.instagram.com/small_business_sorted/

    If this episode hits home, share it with a business owner who needs to hear it.

    Show More Show Less
    39 mins
  • Cash Flow Chaos(Eps1) (Video)
    Jun 23 2026

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    You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month?

    In this episode, small business podcast, Crystal and Kay dig into one of the biggest frustrations in small business: being busy but not profitable.

    They talk through why this happens, including pricing that doesn't stack up, growing without keeping an eye on the numbers, and the difference between cash flow and actual profit.

    If you've ever looked at your bank account and thought, "Where did it all go?", this one's for you.

    In this episode, we cover:

    • Why busy doesn't equal profitable
    • Common pricing mistakes that eat into your margins
    • The difference between cashflow and profit (and why it matters)
    • Simple steps to start getting your finances under control

    Crystal and Kay also share our no charge Cashflow Chaos Checklist you can download at https://businessgrowthcoach.com.au/resources/

    Connect with us:
    Crystal Petzer - https://businessgrowthcoach.com.au/
    Kay Godfrey - https://upupandaway.net.au/

    Radio Northern Beaches 88.7 or 90.3 FM - https://www.rnb.org.au/
    Email us - radio@businessgrowthcoach.com.au

    Facebook - https://www.facebook.com/profile.php?id=61590811295505
    Instagram - https://www.instagram.com/small_business_sorted/

    If this episode hits home, share it with a business owner who needs to hear it.

    Show More Show Less
    33 mins
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