Your Google Business Profile is your real front door, and most owners haven't touched it in years. Al covers the three fixes that cost nothing and pay off immediately: hours that are actually right (especially holidays), photos taken this week instead of 2021, and how to reply to reviews. Plus the secret about answering bad reviews: you're not writing to the angry customer, you're writing to the hundred strangers reading your reply. Twenty minutes of work, the highest-return marketing you'll do all month.

Free download: the Silver Spoon Restaurant Health Check.

The best restaurants in the world share one habit. It costs nothing, takes ten minutes, and most independents skip it every day: the pre-shift meeting. In this episode, Al breaks down what happens when you skip it (servers finding out about 86'd items from angry tables, specials nobody sells, the same mistake repeating all week) and gives you the exact ten-minute agenda: the numbers, the menu, one service focus, and a taste of one dish. Run it tonight.

Free download: the Silver Spoon Restaurant Health Check, 20 questions that show you where your restaurant is leaking money.

You hired someone new, pointed at your best server and said "just follow Maria." That's not training, that's gambling. In this episode, Al explains why people don't quit hard work, they quit chaos, and what every lost hire really costs you. Then he lays out the five-day first-week plan that turns new hires into keepers: the tour and menu tasting, station checklists, the reverse shadow, and the fifteen-minute check-in. Write it once, use it forever.