Here’s a tension I see in a lot of businesses right now - Execs want AI to do more of the work.

But the people who actually understand the processes well enough to automate them are often the same people worried that doing it well might automate themselves out of a job.

And honestly, I understand both sides.

In this episode of Drive by AI, I unpack how I’m thinking about this as a founder and through the conversations I’m having internally with our own team at Vokke.

I cover:

• Why dragging your feet on AI adoption is probably the riskiest response
• The shift from “process worker” to “problem solver”
• How the people who lean in now will likely become more valuable, not less
• Which roles I think are naturally more protected
• What humans still consistently outperform AI at
• Why trust, judgment, communication and customer proximity matter more than ever

I also talk through the reality that AI is absolutely going to change the shape of work, but that doesn’t automatically mean humans become irrelevant.

The people closest to customers, closest to revenue, and closest to real-world decision making still matter enormously.

This one’s less about tools and more about mindset.

If your role, career, or industry feels uncertain right now, this episode might help frame the conversation differently.