This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into what's actually behind Sophie’s run of best-ever months, especially when there's a narrative at the minute that business is hard and nobody's buying.

We kick off with the question we got from so many people last week (& Ruthie by her own admission!) - how the f&ck did Sophie make over £35K in May? And the bit that got people? Not the number itself, but the fact that Sophie's business doesn't look that different to everyone else's if you look at Insta!

So the real question isn't how much she earned, or why it stung to hear it. It's what has she actually got in place that lets that money come in & how she’s got here.

So we get into what's really underneath it: having more than one lever to pull, naming the thing you actually do (so people can buy it & remember it), being willing to be seen trying, and the unglamorous bit almost everyone skips. There's no secret here, there's just a lot of reps and a few decisions most of us bottle.

(if you loved Scaling Unwapped, you’ll love this episode!)

In this episode:

• Why two best months in a row quietly triggered people, and the more uncomfortable question hiding underneath "how did she do it"
• The £97 course sitting quietly in the background that sold 22 from just 4 emails, in a month Sophie had zero capacity
• Why naming your transformation is the fastest personal-branding shortcut there is, and why it's still terrifying to actually do it
• Opportunity maxing - what is it and how does Sophie use it?
• Sophie's actual next-step advice if you're in a bit of a business funk and want your own best month

New episodes every Tuesday.

Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative

Ps and should you care about Off Campus? A hard yes from us.