Share a Coke (2012)
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Share a Coke (2012)
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About this listen
Remember the excitement of finding a Coke with your name on it? 🎉 Our very first episode explores the genius behind Coca-Cola's Share a Coke campaign. Join us as we dive in the making of this refreshing slice of advertising history.
Featuring:
- Sarah's demonic Dora doll from childhood
- The power of a name
- And more!
Commercial discussed: https://www.youtube.com/watch?v=5-ahnFYzMp8
Sources:
https://qeola-ennovatelab.medium.com/why-the-share-a-coke-campaign-was-so-successful-a0734c8bcb76
https://thebrandhopper.com/2023/06/09/branding-case-study-success-of-share-a-coke-campaign/
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