"Older marketing consultants are going to be the first ones to lose their clients in the age of AI." That was enough to send me into a tailspin.

I'm in marketing. I'm 59. And I felt it — that thing a lot of us feel but won't say out loud. Old. Irrelevant. Economically vulnerable. All at once.

This episode is about what I found when I stopped feeding the fear and started thinking about what I could do about it.

I'll tell you what nobody else is: the experience you've spent decades accumulating isn't the problem. It's the advantage.

And in this episode I'll show you exactly why — including the one mistake that's keeping you frozen and the PR trick that reframes everything. Plus, I'll get into why your Gen X training is something no algorithm can replicate.

Plus you'll meet Diane — proof that midlife is the ideal age for staring something brand new. 57. C-suite veteran. Just laid off. Currently pursuing multi-million dollar funding in an industry she's never worked in.

My money's on her. By the end of this episode, you'll know why — and you'll see exactly the same thing in yourself.

Listen to this if you want to know why you aren't starting over — you're actually starting AHEAD. Leagues ahead.

📖 Substack: https://open.substack.com/pub/sequelopportunities/p/yes-i-make-that-midlife-sound-no?r=n6j2k&utm_campaign=post&utm_medium=web

🌐 jeriyoshida.com

LinkedIn: https://www.linkedin.com/in/jeriyo/

📱 @sequelopportunities everywhere

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What does a Beverly Hills facelift actually cost? How do you choose a surgeon? And what do the people who work behind the scenes — the nurses, the recovery specialists, the practitioners who see every surgeon's work up close — what do THEY say when you ask them?

In this episode I break down exactly how I chose my surgeon, what I looked for, what questions matter, and what the real price range looks like for a top Beverly Hills facelift in 2026.

No fluff. No sugarcoating. Just the information I wish someone had given me before I started.

This is Episode 2 of my Going Public series — the complete, unfiltered story of my facelift at 59.

Sequel Opportunities is where women over 50 come to rewrite the rules. Hosted by Jeri Yoshida — PR strategist, former journalist, and unapologetic work in progress. Based between Los Angeles and Paris.

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I liked the way I looked before my facelift. So why did I get one?

Not because I hated my reflection. Not because I felt young on the inside and old on the outside. I got a facelift for a completely different reason — and it's one most women feel deeply but rarely say out loud.

In this episode I'm getting personal. I'm talking about growing up mixed race in Los Angeles, the social currency of being an attractive woman, what happens when that currency starts to fade, and why losing visibility as we age isn't vanity — it's grief.

I also talk about what it felt like to make myself small for years so other women would feel more comfortable around me. And what I finally decided to do about all of it at 59.

This is Episode 1 of my Going Public series — where I'm documenting my entire facelift journey honestly and without apology.

If you've ever dimmed yourself so someone else could shine, this one's for you.

Sequel Opportunities is where women over 50 come to rewrite the rules. Hosted by Jeri Yoshida — PR strategist, former journalist, and unapologetic work in progress.

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At 44, I left L.A. for Paris 45 days after making the decision. Fifteen years later, the most valuable thing I gained wasn't the croissants or the wine — it was learning to stop ignoring the feeling that something wasn't working. This episode is about how that feeling can launch you into the life you want.

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My Exact Daily Protocol for Reversing Heart Disease at 59

I have early atherosclerosis. My calcium score was 63. And I'm not just accepting that — I'm doing something about it, every single day.

In this episode, I'm pulling back the curtain on my exact protocol: what I eat, how I exercise, what supplements I take, and how I track my progress. This isn't theory. This is what I'm actually doing, living in Paris, France, with a boulangerie on every corner.

I break down my keto-adjacent, heart-healthy approach to eating, why I chose Zone 2 training over high-intensity workouts for vascular repair, the supplements I take and why each one matters, and how I think about all of this — not as a diet or a fitness plan, but as medicine.

I also get into the mindset shift that makes all of this sustainable. Because willpower alone won't get you through a life change this big. Habits will.

And yes — I do address the wine and the cheese. I live in Paris. You knew that was coming.

Disclaimer: I'm not a medical professional. This documents my personal journey and is not medical advice. Always consult your doctor before making health changes.

* * * * * * * * * * * * * * * * * * * *

Hi, I'm Jeri Yoshida. And this is Sequel Opportunities, where midlife is a starting line — not the finish line. Join me as we dig into career, health, beauty, and spirit — and make our sequels the intentional stories we were always meant to live.

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I Got a Calcium Score of 63. Here's What That Actually Means.

After a smart scale told me my vascular age was 67, I did something most people never do — I got a coronary calcium score test. It's a 30-second CT scan that can tell you exactly how much plaque is in your arteries. No needles, no fasting, no prep. Just answers.

And the answers I got changed everything.

In this episode, I'm breaking down what a coronary calcium score actually is, why your doctor probably hasn't mentioned it, and what it felt like to open that PDF and see my results in black and white. I also get real about the dismissiveness I encountered from people around me when I decided to pursue testing — and why that kind of "I'm sure you're fine" reassurance can be genuinely dangerous for women.

My score was 63. I have early atherosclerosis. I have heart disease. And I caught it before symptoms, before a heart attack, before irreversible damage. Now I'm doing something about it.

If you've ever been told you're probably fine — please listen to this one.

* * * * * * * * * * * * * * * * * * * * * * * *

Hi, I'm Jeri Yoshida. And this is Sequel Opportunities, where midlife is a starting line — not the finish line. Join me as we dig into career, health, beauty, and spirit — and make our sequels the intentional stories we were always meant to live.

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What Your Scale Isn't Telling You (And What Mine Did)

At 59, I thought I was the picture of health — lifetime exerciser, looks great, no symptoms. Then a smart scale revealed something I couldn't see in the mirror: my vascular age was 67. That number sent me down a research rabbit hole, led me to a little-known heart scan most doctors never mention, and ultimately revealed I had early-stage heart disease.

This is the episode that started everything. I'm sharing:

— what vascular age actually means

— why it matters more than the number most of us obsess over

— what I did instead of panicking — or ignoring it.

If you're a midlife woman who assumes you're fine because you look fine, this episode is your wake-up call.

Hi, I'm Jeri Yoshida. And this is Sequel Opportunities, where midlife is a starting line — not the finish line. Join me as we dig into career, health, beauty, and spirit — and make our sequels the intentional stories we were always meant to live.

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They're not even in the room. But still your frenemies are sabotaging your success.

Stuck? It's not because you don’t know what to do.
It's because you’re imagining what your frenemies will think when you do it.

The old coworker.
The fake supporter.
The “friend” who cheered you on… but wanted you to stay small.

Even if they’re not in your comments, they’re still in your head —
Judging. Mocking. Screenshotting your courage and texting it with a passive-aggressive emoji.

👀 In this episode:

• Why “I’m letting things gel” is often fear in disguise
• How business frenemies hijack your next move — without saying a word
• What actually moves your consulting business forward (spoiler: it’s not Canva or another planning doc)

This isn’t about healing.
It’s about calling out the ghosts — and moving anyway.

—

👋 I’m Jeri . I help accomplished executives launch high-value B2B consulting businesses — with offers that land and messaging that sells.

🎙️ Sequel Opportunities is where we rewrite your next chapter — with sharp strategy, real talk, and no fluff.

—

🔔 Subscribe, rate, and share this with someone who’s definitely being haunted by an ex-colleague with a superiority complex.

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