Episodes

  • Why Buyers Buy (Or Not)
    Feb 11 2026

    Modern buyers have difficult challenges when making "buy" or "no buy" decisions today. As a professional seller, it's imperative to understand these challenges, have empathy, and tailor your selling efforts accordingly. Grab a coffee and dig into the podcast to learn how a Sage seller collaborates with today's modern buyer.

    Show More Show Less
    14 mins
  • Pass the Procurement Test with Little to No Discouting
    Feb 9 2026

    Good news! Procurement would not be getting involved if the business stakeholders have not decided they want your solution. Now, let's learn some best practices that help you get the deal over the line without overcompromising.

    Show More Show Less
    15 mins
  • Objection Handling the Sage Way
    Jan 7 2026

    Learn the mindset and skillset to transform objections from a negative to an opportunity to build trust and win lifelong customers.

    Show More Show Less
    14 mins
  • Coaching the Sage Seller, Not Only the Deal
    Dec 23 2025

    For sales leadership, especially first-line leadership, who are looking to scale performance, it's imperative to coach the person vs. only coaching the deal. This will improve your ability to deliver consistent results and also develop the team's skills to execute deals at the higest level.

    Show More Show Less
    14 mins
  • I Have Spent Over 18,000 Hour Coaching Sales Amateurs to become Sales Professionals
    Dec 2 2025

    Are you ready to "sweat in the gym" and invest in your craft, professional sales?

    Show More Show Less
    11 mins
  • What To Do When Your Price is 3-5x More Than Your Competition
    Nov 17 2025

    Learn the necessary mindset, strategy, and skills required to sell a premium priced solution.

    Show More Show Less
    13 mins
  • A "No Decision" is Still a Decision
    Nov 7 2025

    Did you know up to 60% of all SaaS/AI deals end up in the "closed/no decision" bucket? This episode focuses on how to ensure your customers make a buy/no buy decision and not push the deal indefinitely.

    Show More Show Less
    15 mins
  • Sales Comfort Food Serves Up Tasty Meetings
    Sep 8 2025

    Learn how to drive better outcomes for every meeting, which drive trust, transparency, and move you closer to a strategic relationship.

    Show More Show Less
    15 mins