Sell By Being Human cover art

Sell By Being Human

By: Alex Smith
  • Summary

  • I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com 215-622-6670 @asmith202 https://www.linkedin.com/in/alexcsmith/
    Copyright 2024 Alex Smith
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Episodes
  • The Magic of Human Connection - Brian Miller, Magician, TEDx Speaker, Author
    Apr 30 2024

    Summary

    Brian Miller believes everyone deserves to feel heard, understood, and valued. He is a former magician turned author, speaker, and consultant on human connection. Today, Brian works with organizations and educators who want to build connected cultures.

    He is the author of Three New People, a manifesto on human connection that Publishers Weekly said, “Brilliantly outlines a system for deepening relationships.” Brian’s podcast Beyond Networking cracked the Top 200 under ‘careers’ on Apple. And his TEDx talk “How to Magically Connect with Anyone” has been viewed 3.5 million times.

    After meeting Brian, audiences are not just inspired to join the human connection revolution - they’re ready to lead it.

    Brian shares his personal journey with magic and how it helped him overcome social anxiety. We explore the importance of understanding others' perspectives and beliefs in sales and communication.

    Some people don't realize the idea that despite our differences, we all want the same things in life and can find common ground.

    Takeaways you'll get - the power of asking meaningful questions to deepen conversations, techniques for remembering names, and emphasizes the importance of making people feel understood and valued. The conversation concludes with Brian sharing a personal story that taught him the power of perspective taking and understanding others.

    Key Moments:

    00:00 Introduction to the Sell By Being Human podcast

    01:25 The Power of Human Connection

    07:03 The Emotional Impact of Magic

    14:04 Brian's Journey with Magic

    23:02 Understanding Perspectives in Sales

    27:52 Connecting Beyond Agreement

    29:09 Finding Common Ground: Connecting Despite Differences

    31:24 The Power of Meaningful Questions

    34:48 Remembering Names: Making People Feel Valued

    40:46 Perspective Taking: Understanding and Connecting with Others

    43:36 Beyond Empathy: Making People Feel Understood

    Connect with Brian

    • LinkedIN
    • Website

    Connect with Us!

    • LinkedIN:
    • Website:

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    54 mins
  • How Faith Has Influenced a Sales Career - John Alwinson, Author and Regional Sales Mgr - Boston Scientific
    Apr 25 2024

    Summary

    In this episode, host we interview John Alwinson, a regional sales manager at Boston Scientific and author of the book 'Relentless Sales.' John is a guy who led a successful career in sales and also brings his faith as a key role of what he does and who he is.

    We go through alot in this episode - the importance of being genuine and authentic in sales, the role of mentors and identity in the sales process, and the influence of John's father, who was a pastor, on his sales skills.

    Jon discusses the importance of bringing faith into business and creating an environment where people can be their genuine selves. He shares a personal story about gathering people in his neighborhood and building community.

    Enjoy the episode!

    Chapters

    00:00 Introduction and Background

    02:03 The Meaning of 'Sell by Being Human'

    03:00 Chapter 1: Mentors and Identity

    04:19 The Influence of John's Father

    06:18 The Skills of a Pastor in Sales

    08:32 Early Sales Experiences and Lessons Learned

    12:05 Advice for Younger Self and Overcoming Fear

    14:06 The Concept of Relentlessness

    15:01 Dealing with Fear in Sales

    19:16 Selling Without Fear and Pre-Call Planning

    20:37 Writing 'Relentless Sales'

    21:53 The Power of Encouragement

    22:40 Believing in Yourself

    23:23 Key Skills in Sales

    24:30 The Importance of a Sales Process

    25:31 Curiosity and Asking Good Questions

    26:53 Mental Toughness and Relentlessness

    27:16 The Role of Faith

    28:36 Living from Your Identity

    29:49 Blending Sales, Mentality, and Faith

    30:21 The Power of Connection

    32:24 Bringing Faith into Business

    33:40 Finding Inspiration from Church

    34:41 Talking About Faith in Business

    36:25 Being Genuine and Authentic

    37:20 Being Your Genuine Self

    38:19 Gathering People and Building Community

    41:36 Being a Hype Man for Others

    42:29 Where to Find John Alwinson


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    43 mins
  • Putting the Spotlight on Others As A Skill - Leslie Venetz, Founder, Sales Led GTM Agency
    Apr 18 2024

    Summary:

    In this episode, we talk with Leslie Venetz, a sales consultant and founder of the Sales-Led GTM agency. Leslie teaches salespeople about outbound strategies and has had a successful career as a top individual contributor and sales leader.

    Leslie shares her personal story about making tough decisions in sales and the long-term benefits of prioritizing the customer's needs. She also reflects on the skills she observed in others, such as adaptability and giving credit to others.

    Finally, Leslie explains her motivation for starting her own sales consulting business and emphasizes the importance of outbound sales in B2B revenue generation. She also shares her unique approach to sales training events, which includes mindfulness, movement, and unconventional topics.

    You'll learn techniques on how to put the spotlight on other people, how to resist the urge to help while still being helpful, and how to connect in a "non sleazy" way on Linkedin.

    Takeaways

    • Selling by being human means developing a deep understanding of the problem you're solving and focusing on helping the customer make the best decision for themselves.
    • Active listening is a crucial skill in sales, and it involves resisting the urge to be helpful and keeping the spotlight on the prospect.
    • Making tough decisions in sales, such as walking away from deals that may not be the right fit, can lead to long-term benefits and build trust with customers.
    • Observing skills in others, such as adaptability and giving credit to others, can inspire and inform your own approach to sales.
    • Starting a sales consulting business offers the freedom to work on your own terms and with the type of people and companies you align with.
    • Outbound sales, including cold calling and cold emailing, is a cornerstone of B2B revenue generation and should not be dismissed or renamed. Sales is a craft and profession that requires care and expertise.
    • Unique experiences and perspectives can set sales professionals apart.
    • Mindset and skill sets are both crucial for sales success.
    • Using reader-centric language in outreach can improve response rates.
    • Earning the right to sell is essential in every stage of the sales cycle.
    • Authenticity and transparency are key on LinkedIn.
    • Revenue Revelry events focus on mindfulness, movement, and sales content.

    Key Moments:

    03:40 Selling by Being Human

    06:17 Understanding the Problem

    09:37 Making Tough Decisions

    12:26 Observing Skills in Others

    23:24 The Importance of Outbound Sales

    24:13 Sales as a Craft and Unique Experience

    26:05 Unique Approach to Sales Training

    27:36 Mindset and Skill Sets in Sales

    29:29 Reader-Centric Language in Outreach

    31:04 Earning the Right to Sell

    32:00 Misuse of Cold Calls

    33:15 Optimizing Voicemail Strategy

    34:12 Using Texting in Sales

    37:15 Being Social vs. Being a Social Seller on LinkedIn

    38:37 Making the Ask in Sales

    41:28 Authenticity and Transparency on LinkedIn

    43:21 Revenue Revelry Events

    Connect with Leslie

    • LinkedIN

    Connect with Us!

    • Youtube
    • Website:

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    46 mins

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