On this episode, you will hear from Amanda Rabideau, the CEO of Arch Collective. Amanda built her career growing businesses using effective marketing, strategy, and sales practices. Over the past fifteen years, she has worked with large enterprises like Dell, Microsoft, CoreLogic, and tech start-ups including Cloudstaff, New Relic, and OraMetrix (acquired by Dentsply Sirona March 2018). Throughout her career, Amanda served as a trusted advisor to entrepreneurs as they launched and expanded their businesses. This passion for helping entrepreneurs led Amanda to start Arch Collective. She now devotes her career to empowering entrepreneurs and business leaders to grow their companies through effective marketing and commercialization.

Check out Arch Collective here: http://www.arch-collective.com

On this episode you will hear about:

* How Amanda uses her experiences at large organizations to help Series A startups grow.
* Why Amanda eventually took the leap into starting Arch Collective.
* What you can learn from large companies to improve your marketing strategies.
* The differences between large corporations and a startup (mainly when it comes to setting up processes).
* Advantages that a startup has over a large entity.

Production Credits:
The Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was hosted, produced, and edited by Tony Lopes, and Amanda Rabideau joined us remotely via Google Meet.

Executive Producer – Tony Lopes (SoftStix Productions LLC – info@softstixproductions.com)

Host/Director – Tony Lopes

Guest – Amanda Rabideau

Editor – Tony Lopes

The Self Made Strategies Podcast is sponsored by CollegeCast LLC (www.collegecastpodcasts.com).

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform, so you can catch the latest episodes.

Copyright 2018 – 2021 SoftStix Productions LLC, all rights reserved.

http://www.selfmadestrategies.com

On this episode, you will hear from Dr. Mike Simpson. Dr. Mike is best known for his role as an investigator on the History Channel’s docu-reality series “Hunting Hitler.” He has served over three decades in the military as an Airborne Ranger, a Green Beret, and a doctor of emergency medicine assigned to the Joint Special Operations Command (JSOC).

Trained as a demolitions expert, SWAT sniper, high altitude low opening (HALO) parachutist, civilian paramedic, Special Forces medic, operations and intelligence sergeant, and board-certified emergency medicine physician, Dr. Mike now uses his extensive knowledge of training and medicine to help men over forty achieve peak physical condition.

Check out Dr. Mike Simpsons book out here: Honed

Visit greybeardperformance.com to hear more about how you can reinvent yourself with the warrior mindset.

Check out Mike’s podcast The Mind of the Warrior Podcast: Mind of the Warrior.

On this episode you will hear about:

* How to reinvent yourself even after age 40.
* Success is what happens when you run out of excuses.
* How Dr. Mike took the best aspects of being a Special Forces Operator and applied that same mindset to medicine, and to being an entrepreneur.
* How to stop living your “Plan B” and live the life you really want.
* Why you should not let society tell you what is “Normal.”
* How to achieve wellness through the “Warrior-Athlete” lifestyle.
* Why you set your own limits, nobody else does.
* Do what you love and everything else will sort itself out.

Production Credits:
The Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was hosted, produced, and edited by Tony Lopes. Dr. Mike Simpson joined us remotely, via Google Meet.

Executive Producer – Tony Lopes (SoftStix Productions LLC – info@softstixproductions.com)

Host – Tony Lopes

Guests – Dr. Mike Simpson (drmikesimpson.com)

Editor – Tony Lopes

The Self Made Strategies Podcast is sponsored by CollegeCast LLC (www.collegecastpodcasts.com).

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform, so you can catch the latest episodes.

Copyright 2018 – 2021 SoftStix Productions LLC, all rights reserved.

http://www.selfmadestrategies.com

Joris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high-revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the
online stores he hasn’t worked with (yet).

Check out Joris’ free e-book (that we mention during the episode) to learn more!

On this episode you will hear about:

* Common misconceptions about conversion optimization.
* Why you need to A/B test your website.
* The reasons that best practices are no longer enough.
* Why you should not just do what your competitors are doing.
* What you should be testing.
* Why growing your audience may not be the solution for you.
* The top 3 things Joris recommends testing.

Production Credits:
The Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was hosted, produced, and edited by Tony Lopes. Joris Bryon joined us remotely, via Google Meet.

Executive Producer – Tony Lopes (SoftStix Productions LLC – info@softstixproductions.com)

Host – Tony Lopes

Guests – Joris Bryon (dexter.agency)

Editor – Tony Lopes

The Self Made Strategies Podcast is sponsored by CollegeCast LLC (www.collegecastpodcasts.com).

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform, so you can catch the latest episodes.

Copyright 2018 – 2021 SoftStix Productions LLC, all rights reserved.

http://www.selfmadestrategies.com

Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows e-commerce brands to set up and run customer referral programs. ReferralCandy is the leading platform in terms of referral marketing for e- commerce brands. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.

Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones. Raúl has been leading ReferralCandy’s partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.

Check out referralcandy.com to learn more!

On this episode you will hear about:

* How referral marketing has evolved over the past decade.
* What the future of referral marketing will look like.
* The difference between word of mouth and referral marketing.
* How an affiliate and a referral program/marketing differ.
* For upcoming brands we look at: When is the right time to start a referral program?
* How referral marketing will fit within your marketing strategy.
* 3 key strategies to introduce a successful referral program to customers.
* How the COVID-19 Pandemic has affected the way brands are approaching referral marketing.

Production Credits:
The Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was hosted, produced, and edited by Tony Lopes. Raúl Galera joined us remotely, via Google Meet.

Executive Producer – Tony Lopes (SoftStix Productions LLC – info@softstixproductions.com)

Host – Tony Lopes

Guests – Raúl Galera (referralcandy.com)

Editor – Tony Lopes

The Self Made Strategies Podcast is sponsored by CollegeCast LLC (www.collegecastpodcasts.com).

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform, so you can catch the latest episodes.

Copyright 2018 – 2021 SoftStix Productions LLC, all rights reserved.

http://www.selfmadestrategies.com

On this episode, we sat down with Mark Rockwell. Mark spends his time helping frustrated business owners build healthy thriving companies and find their love of being an entrepreneur again. Mark works with business owners who are frustrated by their inability to scale up and become more profitable. He helps them create their vision, and implement an operating platform that builds a healthy, thriving company.
Mark is both an attorney and entrepreneur. He has started and grown several companies during his career, and he has struggled with the same frustrations and setbacks all business owners experience.

Check out coachrockwell.com/ to contact Mark.

On this episode you will hear about:

* How to create an “operating system” for your business.
* Why “operating systems” help organizations increase their profitability and scalability.
* Why vision and values are so important for an organization’s success.
* What you can do to notice immediate efficiency improvements and operate more smoothly.
* The secrets of effective time management.

Production Credits:
The Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was hosted, produced, and edited by Tony Lopes. Mark Rockwell joined us remotely, via Google Meet.

Executive Producer – Tony Lopes (SoftStix Productions LLC – info@softstixproductions.com)

Host – Tony Lopes

Guests – Mark Rockwell (coachrockwell.com)

Editor – Tony Lopes

The Self Made Strategies Podcast is sponsored by CollegeCast LLC (www.collegecastpodcasts.com).

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform, so you can catch the latest episodes.

Copyright 2018 – 2021 SoftStix Productions LLC, all rights reserved.

http://www.selfmadestrategies.com