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In this episode of Read The Tape, Mike Shapiro breaks down one of the most underrated tools in business and personal communication: humor.

We’re diving into why laughter isn’t just fun, it’s strategic. From diffusing tension in negotiations, to building trust with clients, to inspiring teams, humor has become a critical skill for leaders, entrepreneurs, and anyone who wants to communicate more effectively.

Mike shares real examples, personal stories, and practical ways you can use humor to:

• create instant connection
• make difficult conversations easier
• deliver your message more powerfully
• lower resistance and defensiveness
• improve persuasion and emotional intelligence
• stand out in a crowded market

You’ll learn how humor helps you read the room, read people, and ultimately… read the tape.

If you want to influence more people, close more deals, earn more trust, and enjoy more of the process this episode will hit home.

Produced by Karen Weinberg @karenmweinberg.

Technical Director Bri Coorey @bri_beats.

You can follow Mike on Instagram, TikTok and Facebook @shapiromethod, www.shapiromethod.com, and eqtyrealestate.com

We can't wait until next week! Until then, keep moving forward and finding joy in the success of others.

Produced by Karen Weinberg @karenmweinberg.

Technical Director Bri Coorey @bri_beats.

You can follow Mike on Instagram, TikTok and Facebook @shapiromethod, www.shapiromethod.com, and eqtyrealestate.com

We can't wait until next week! Until then, keep moving forward and finding joy in the success of others.