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Search Signals With Cory Maki

Search Signals With Cory Maki

By: Cory Maki
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Summary

Search Signals is a podcast about how AI search engines decide which brands to recommend. Hosted by Cory Maki, an AI search strategist based in Taichung, Taiwan, the show explores how platforms like Google AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot select their sources and choose which companies to cite in AI-generated answers.

Each episode covers the data, strategies, and platform-specific tactics behind AI search visibility and Generative Engine Optimization (GEO). Topics include Reddit's dominance in AI citations, content structure for AI extraction, cross-platform brand consistency, and practical frameworks for SaaS founders and startups looking to earn AI citations.

Cory Maki is the author of Reddit, AI Overviews and GEO: The SaaS Founder's Playbook for Winning AI Search Visibility and the creator of the ARC Method. He has over a decade of experience in SEO and online reputation management and previously served as staff editor and business development manager at Grit Daily.

Learn more at corymaki.com

Cory Maki 2026 Economics Marketing Marketing & Sales
Episodes
  • How AI Search Engines Decide Which Brands to Cite

    How AI Search Engines Decide Which Brands to Cite
    Apr 21 2026

    In this episode, Cory Maki breaks down how the five major AI search platforms decide which brands to include in their generated answers. Google AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot each use different sources and different citation patterns. Most SaaS companies have no strategy for any of them.

    Cory walks through each platform's source preferences, explains why traditional SEO is necessary but no longer sufficient, and shares the data behind the shift from ranked links to AI-generated answers. He also introduces the ARC Method, a 90-day framework for earning AI search citations.

    Topics covered: query fan-out, text fragment anchoring, Bing indexation for ChatGPT, Reddit's role in Perplexity, Gemini's split between informational and recommendation queries, Copilot's preference for established publications, and the economics of AI-referred traffic.

    Cory Maki is an AI search strategist based in Taichung, Taiwan. He is the author of Reddit, AI Overviews and GEO: The SaaS Founder's Playbook for Winning AI Search Visibility, available on Amazon.

    Learn more at corymaki.com
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    14 mins
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