Scaling Crypto Media feat. David Hoffman - Coinbase Developer Podcast
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About this listen
In S2E3 of the Coinbase Developer Podcast, we spoke with David Hoffman, co-founder of Bankless.They discuss the evolution of crypto media, growing your business in crypto, and the industry’s next big shifts.Hosts:
Follow Yuga: x.com/yugacohler
Follow Erik: x.com/programmerGuest:
Follow David: x.com/TrustlessState
Checkout: bankless.comTimestamps:
00:00 - Intro
00:50 - Guest introduction, David’s background
02:40 - Early on: Learning about Ethereum and finance
04:49 - 2018: Finding work in crypto in, starting a podcast
08:30 - How crypto media has grown
09:23 - What set Bankless apart
11:45 - Advice for growing in crypto media
14:49 - How Bankless scaled, business structure
17:16 - Distribution is important
18:30 - Wearing multiple hats
22:52 - Early emerging trends right now
24:15 - Changing as crypto becomes more institutional
26:09 - Disrupting TradFi culture
27:20 - Where are we in the cycle, supercycle?
30:14 - Reflections and lessons from building Bankless
32:03 - Co-founders and having an ally in crypto
33:29 - Business thesis vs contradicting tension
36:32 - What do developers need? Hint: x402
39:04 - David’s next guest recommendation