SalesGlobe Signals #7: A Credit Christmas? The Rising Cost of Getting Less.
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In this month’s Signal, Mark highlights how consumer holiday spending is rising in nominal terms while real (inflation-adjusted) spending has plateaued since 2021, signaling that price increases, not increased purchasing power, are driving revenue growth. The widening gap between high credit costs and underlying demand makes current revenue growth more fragile and sensitive to economic shifts.
Chapters- (00:00:00) - Sales Globe Signals
- (00:01:15) - Market signals for revenue growth in 2021-2026
- (00:04:37) - Signal 2: Savings Directed to Credit
- (00:07:48) - Signal 3 the Spread between Short Term and Long Term Borrow
- (00:10:15) - 10 Questions about Your Customer Strategy for a High Consumer Credit Market
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