SEO in 2023 cover art

SEO in 2023

  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023
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  • Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker
    Jul 10 2024

    David and Naomi discuss the importance of using your internal data to find exactly what your customers want.

    Talking points include:

    What internal data should you be utilising?

    What are examples of wishes that you’ve discovered that customers are looking for?

    What sort of experience are you talking about when you’re saying that this is what you should use to address this?

    What systems and tools do you use to make this procedure more effective?

    What measurable impact does this have on SEO?

    Competitors - how do you know that their content is hitting it out of the park?

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    17 mins
  • Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello
    Jul 3 2024

    David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.

    Talking points include:

    What is the built-in failure cycle?

    What causes it?

    What can you do to stop it and change it?

    What are examples of campaigns that delight a client?

    How do you make this more likely to happen in the future?

    How do you replicate this or automate this?

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    17 mins
  • TTR - Time to Result - is key when planning page content - with Dan Taylor
    Jun 26 2024

    David and Dan discuss why Time to Result - is key when planning page content.

    Talking points include:

    What do you specifically mean by TTR - it sounds like Largest Contentful Paint!

    What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query?

    What are some of the mistakes that websites make to distract users from what they’re looking for?

    How can SEOs help to avoid this?

    How can you measure the impact of this from an SEO perspective?

    How does this impact best practice for mobile design?

    How will user satisfaction continue to impact SEO success in the future?

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    18 mins

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