SEO in 2023

By: Majestic.com
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  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodes
  • Focus on building a strong, recognizable brand - Dani Leitner

    Focus on building a strong, recognizable brand - Dani Leitner
    Oct 23 2024

    David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source.

    Discussion topics include:

    How do you build a strong, recognizable brand around a specific topic?

    How can you ensure that people remember your brand after reading your content?

    What content do you prefer to publish?

    Where do you publish your content?

    How do you measure the SEO value of this?

    How do you view AI content?


    Read the full transcript of Dani's interview at https://majestic.com/seo-in-2024/additional-insights/dani-leitner
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    18 mins
  • Team up with AI by using the Cyborg Method to deliver content - with Tom Winter

    Team up with AI by using the Cyborg Method to deliver content - with Tom Winter
    Oct 16 2024

    In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content.

    Discussion points include:

    How do you team up with AI?

    What AI do you recommend working with?

    How do you deliver content that is more valuable than you could before?

    How do you know it is more valuable than previous content?

    What are the risks to doing this?

    When you talk about doing this at scale - what scale level are you talking about?

    Is it possible to compete without using AI?

    How do you think your strategy will continue to evolve over the coming few months?
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    16 mins
  • If you have a strong, authoritative domain, publish as much as you can - with Michał Suski

    If you have a strong, authoritative domain, publish as much as you can - with Michał Suski
    Oct 9 2024

    In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can.

    Discussion points include:

    How do you know if you have a strong, authoritative domain? What metrics do you use?

    How do you make your domain more authoritative?

    What do you mean by ‘publish as much as you can’?

    What form of content works best?

    How do you measure the success of your content publishing?

    How has your content publishing strategy changed over the years?

    How is AI affecting your publishing process?
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    17 mins

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