S2Ep1: Leaving the Fish Market
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S2Ep1: Leaving the Fish Market
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Do you ever feel like you’re shouting to be heard in a crowded market, forced to compete on price just to get noticed?
In the first episode of this new series, Peter introduces the idea of the ‘Boutique Shift’ a move away from the noisy desperation of the market towards building a business that clients choose on purpose.
Sharing his own story of starting a travel agency that initially failed , he breaks down why being good at your job isn’t always enough when you’re invisible. You’ll learn a simple four-part framework (Eliminate, Raise, Reduce, and Create) to help you rethink what you offer and start building something unique that stands out from the crowd.
This episode lays the foundation for building a business you’re proud of, a core principle we explore in-depth in The BRAVE Travel Agent Academy.
📖 For more resources or to learn about the academy, visit us at https://www.hometravelagent.co.uk/
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